5 Easy Steps To Marketing Your School

Solid parent-teacher relationships have always been an important part of K-12 education. During this interminable pandemic, parent-teacher relationships have become even more important. That's because most of us parents and teachers are not quite sure what's coming next. Will local infections have risen to the point that the local and state authorities have ordered a lockdown? Has the coronavirus infected a member or members of our school's community? The number of variables we face daily can be confusing and discouraging for us parents. But, know what? It's even worse for our children. You and I have experience on our side. We've been through tough times. We've had our comfortable routines thrown into disarray by changes in employment and relationships. Realistically, however, our children have not experienced any of those issues. So, when suddenly they are forced to stay at home and take classes online, it's unfamiliar, uncharted territory for them, as it is for their parents. As a result, a strong parent-teacher relationship is an essential element in your child's intellectual and mental well-being during the pandemic.

The acronym TRUE will help you and me understand what's involved in creating the environment for a strong, supportive parent-teacher relationship.

T - Transition from in-person to digital learning

R - Relate to your teacher's situation

U - Understand your child's point of view

E - Expect a good result

In this video, Megan Olivia Hall, 2013 Minnesota teacher of the year, explains how a parent-teacher relationship works.

When it comes to schooling our children and grandchildren, we parents and grandparents have faced unprecedented challenges during the pandemic. Deciding whether to send our kids to school or keep them home has been something we have wrestled with and, indeed, still wrestle with because the number of cases of COVID-19 varies so much from one location to another. As we all quickly discovered, there is no "one size fits all" solution. The one bright spot in all the pandemic's darkness has been how nimbly most independent schools have responded to the challenges of keeping their schools open. I attribute that to the thin management layers most private schools have. That allows those in charge to make informed decisions quickly. Standing behind the school's management team is a dedicated group of trustees. These experienced, generous women and men love their school. Their counsel and their generous financial support make the way forward during the pandemic so much easier. These trustees have faced many challenges in their professional lives. They know how to make hard choices and execute plans to implement those choices.

Having sketched out a backdrop against which most private schools have dealt with the pandemic, let's look at some of the items you should have on your personal checklist every day.

Wearing masks

When the pandemic began, I thought that wearing a mask was simple. You put on a disposable or a cloth mask, and that was it. A year later, we now know that you

Editor's Note: I will disclaim upfront that my eldest daughter went to a Waldorf School in the primary grades. Being creative people, we were impressed with the creative side of the curriculum. Our daughter's two years at a Waldorf school were overall a good experience. ~Rob Kennedy

On the fringes of traditional K-12 education are movements like Montessori, Waldorf, and Reggio Emilia. They offer parents different approaches to early childhood education, and in the case of Waldorf schools, they continue on through high school. Searches on Google and YouTube will yield a lot of information to help you explore the subject of this article, a Waldorf education.

The founder

Austrian philosopher and scientist Rudolf Steiner (1861-1925) established what we now know as the Waldorf or Steiner schools. He opened his first Waldorf school in Stuttgart, Germany Emilia 1919. A hundred years later, there are over 1,200 Waldorf schools worldwide.

According to the Biodynamic Association, "Long before many of his contemporaries, Steiner came to the conclusion that western civilization would gradually bring destruction to itself and the earth if it did not begin to develop an objective understanding of the spiritual world and its interrelationship with the physical world. Steiner's spiritual-scientific methods and insights have given birth to practical holistic innovations in many fields, including education, banking, medicine, psychology, the arts and, not least, agriculture."

This video describes the Waldorf education.

The coronavirus pandemic has had a profound, lasting effect on our lives. Most schools shut down and abandoned in-person classes in the spring of 2020. While that offered families control of their children's whereabouts, it presented a whole set of new challenges when it came to learning. Private schools transitioned fairly quickly to online instruction. They were able to do that because private school teachers had learned how to teach effectively online. Additionally, most schools had the necessary IT infrastructure in place to handle the entire faculty teaching online. Furthermore, most private school families had robust Internet connections and the computers needed to receive digital instruction.

This hub collects all of our articles on the COVID-19 pandemic into one convenient place. We hope that they will be helpful as you plan your children's education.

School Reopenings Fall 2020

In this article, we show you where to look for information about school reopening protocols, reopening communications, schools that have closed, and schools with COVID-19 cases, among other COVID-19 related issues. As always, what's important is for you to follow instructions issued by your school, local and state government. The Centers for Disease Control and Prevention offer a wealth of information that you should read. But your actions and response to the pandemic are governed by your local government officials.

Cooperate with your school's instructions. Discuss them with your children. Listen carefully to their comments and criticisms. Then explain to them why compliance with all the school's instructions