I remember when many schools raised their collective eyebrows at social media a few years ago. You could almost hearing them saying under their breath "Over my dead body!" That was probably because few people understood social media and what to do with it.
Decades ago your beautiful school brochures and catalogs were the way you got the word out. They were expensive and time-consuming to produce. But that's all we had. Then along came the Internet. Schools built Web sites. Pretty basic ones at first. But as the technology advanced and professional graphic designers got their hands on those school Web sites, the result was a product just as elegant and compelling as those brochures and catalogs we used to have lithographed. In truth most schools still produce brochures and catalogs but now do them in house in most cases.
It seemed that you had barely got your Web site tweaked to dazzling perfection, replete with online applications, inquiries, video tours and all the bells and whistles 21st century Web designers could cram into them, when along came Facebook, YouTube and Pinterest. Social media was suddenly socially acceptable.
Let's look at social media and see how best to use it to promote your school and its mission.
A picture is worth a thousand words. Essentially you need to post pictures to grab your readers' interest. Remember: absorbing information from the Internet is like drinking from a fire hydrant these days. There's just so much of it. We scan. We only read in...read more