Marketing and Technology

Advances in technology have changed the way businesses market themselves. This section provides tips on social media marketing, information on the latest technology being used and SEO basics for private schools.
View the most popular articles in Marketing and Technology:
Social media for private K-12 schools is a bit different from social media for businesses. Businesses are looking to develop a client list from their social media efforts. Private schools, on the other hand, should seek to create community. Let's look at some more differences and some techniques to make your school's social media program successful.

Dedicate resources to social media.
My first bit of advice is simple but really quite necessary: devote some resources to your social media program. Your school's web site used to be the only front door your school had. It was the first thing people saw. Now it is the first thing parents or anybody over the age of 40 will see. Facebook is your new front door for folks under the age of 30.

You wouldn't be casual about creating your catalog, would you? (Did anybody ask about catalogs?) Your catalog and other printed materials which you send to prospective families are always professionally produced, aren't they? Same thing with social media. Allocate staff time and money to social media for the best results.

Social media principles are the same as with any professional, well-crafted publicity materials.

Develop an editorial calendar so that your postings are organized and have some consistency.
Your school year has its own unique rhythm to it. Anchor your postings around those milestone events and . . .read more
In this overview of SEO (Search Engine Optimization) for private schools we take a look at what your readers see each time they visit your web site. SEO for Private Schools - Part 1 explained some of the elements of SEO which have to happen behind the curtain. Now we are focused on the exterior or what your readers see and experience.  

Message

What is your message? If you don't have a message, then how can your readers determine whether your school is a good fit for them and their requirements? I can hear you saying "Parents have to visit our school in order to truly understand what it is we do." That's true, but in this age of instant answers, parents make snap decisions based on their perceptions and first impressions.

So, right there on your first page or Splash Page as it is called, you need to make sure your message appears. Let me give you an example: One of the things a reader will see first is the Title Bar at the top left of his bowser. That's one place where what you do behind the curtain with meta tags is actually visible to your reader. Take a look at Andover's web site to see how this works. As soon as the page comes up the title in . . .read more
Introduction
SEO or Search Engine Optimization is a mystery to the uninitiated. It is one of those arcane sciences that webmasters everywhere have to be aware of. Unfortunately the mention of SEO for the rest of us prompts most of us to start reading email and texting friends. It's all so technical. The truth is that good SEO can enhance your marketing efforts. It can make your school more visible to the audience which you are trying to reach. Poor or non-existent SEO will bury your site so that it is practically invisible. So, ignore SEO at your own peril. At the least get your arms around the basics so that you can supervise your web management and design team authoritatively.

Basics
What is Search Engine Optimization? In its simplest terms SEO is making sure that your site's meta tags and content are optimized so that parents and students can find your site easily when they type specific words into a search engine. For example, if you ask Google to show results for the words "private schools" , it will oblige wWith millions of sites which have something to do with "private schools". But be more specific and ask Google to find you private schools in Raleigh, North Carolina, for example, and instantly your search results will narrow and be more focused. That's the point of SEO. To . . .read more
Editor's Note: When social media first came on the scene, most institutions including private schools tended to dismiss it as something kids did. But Facebook and Twitter gained enormous traction once schools figured out how to use them effectively. With that in mind I asked Jeff Kirchick, a Roxbury Latin alum, to tell us about SCVNGR, one of the newest social media tools. He was kind enough to answer my questions. ~ Robert Kennedy.
 
1. SCVNGR is the newest social media tool on the scene. Tell us a bit about it, how it works and how it came into being?
 
Founded by CEO and “Chief Ninja” Seth Priebatsch, SCVNGR started as a project at Princeton University. Noticing his friends’ fingers glued to their phones, Priebatsch wanted to come up with a way to leverage mobile technology as an engagement tool.  SCVNGR started focusing on universities, museums, and other institutions but has now expanded to a business with more than 1000 partners and 65 employees. 
 
Used as a recruitment and retention tool at over 350 Universities, SCVNGR is part game and part game platform. Playing is simple and students go places on campus, do challenges, and earn points. Students can play custom challenges and treks on SCVNGR’s iPhone/Android app or via SMS.
 
As a proud Roxbury Latin alum, Jeff Kirchick decided to introduce SCVNGR to independent high schools over the summer. . . .read more
Your school needs dependable hardware. It needs hardware which will have many uses and also increase productivity. Whether you are in the market for projectors, white boards, a remote KVM switch, you need the best. Use these suggestions as a starting point in your evaluation process. The product links take you to Amazon.com which usually has the most competitive deals available.

 

Dymo 69110 LabelWriter

 

This little printer is worth its weight in gold. Use it to label just about anything. Great for printing barcode labels for all your valuable classroom equipment.
 
Manufacturer's Description:
The Dymo 69110 LabelWriter 400 Turbo is the perfect companion for any professional who prints labels frequently. It is ideal for creating labels for envelopes, packages, files, barcodes, and even postage stamps. It has a sleek, compact design (it measures just 5 inches by 7 inches) and is easy to fit on a desk. Connecting to your computer via USB, the LabelWriter prints directly from most office-oriented programs, such as Microsoft Word, Outlook, WordPerfect, ACT! and more. It is incredibly fast, as well, able to print up to 55 labels at 300 dpi per minute. It also uses no ink or toner, making it a low-maintenance solution for all your label-printing needs.
MacBook Air
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