Marketing and Technology

Advances in technology have changed the way businesses market themselves. This section provides tips on social media marketing, information on the latest technology being used and SEO basics for private schools.
View the most popular articles in Marketing and Technology:
SEO for Private Schools - Part I: Basics
If you are responsible for marketing your school, you probably have encountered the term SEO. If you are unfamiliar with SEO, this article will introduce you to the basic concepts.
Introduction
SEO or Search Engine Optimization is a mystery to the uninitiated. It is one of those arcane sciences that webmasters everywhere have to be aware of. Unfortunately the mention of SEO for the rest of us prompts most of us to start reading email and texting friends. It's all so technical. The truth is that good SEO can enhance your marketing efforts. It can make your school more visible to the audience which you are trying to reach. Poor or non-existent SEO will bury your site so that it is practically invisible. So, ignore SEO at your own peril. At the least get your arms around the basics so that you can supervise your web management and design team authoritatively.

Basics
What is Search Engine Optimization? In its simplest terms SEO is making sure that your site's meta tags and content are optimized so that parents and students can find your site easily when they type specific words into a search engine. For example, if you ask Google to show results for the words "private schools" , it will oblige wWith millions of sites which have something to do with "private schools". But be more specific and ask Google to find you private schools in Raleigh, North Carolina, for example, and instantly your search results will narrow and be more focused. That's the point of SEO. To make your Web site more visible.

10 years ago SEO didn't matter much. The Web was just beginning to take off as a resource you...
read more
SCVNGR adds a new layer to the social media world. Jeff Kirchik explains what SCVNGR is and how it works.
Editor's Note: When social media first came on the scene, most institutions including private schools tended to dismiss it as something kids did. But Facebook and Twitter gained enormous traction once schools figured out how to use them effectively. With that in mind I asked Jeff Kirchick, a Roxbury Latin alum, to tell us about SCVNGR, one of the newest social media tools. He was kind enough to answer my questions. ~ Robert Kennedy.


1. SCVNGR is the newest social media tool on the scene. Tell us a bit about it, how it works and how it came into being?

Founded by CEO and “Chief Ninja” Seth Priebatsch, SCVNGR started as a project at Princeton University. Noticing his friends’ fingers glued to their phones, Priebatsch wanted to come up with a way to leverage mobile technology as an engagement tool.  SCVNGR started focusing on universities, museums, and other institutions but has now expanded to a business with more than 1000 partners and 65 employees. 

Used as a recruitment and retention tool at over 350 Universities, SCVNGR is part game and part game platform. Playing is simple and students go places on campus, do challenges, and earn points. Students can play custom challenges and treks on SCVNGR’s iPhone/Android app or via SMS.

As a proud Roxbury Latin alum, Jeff Kirchick decided to introduce SCVNGR to independent high schools over the summer. Since July, Exeter, Andover, and Roxbury Latin have all signed on. In regards to the high school and university market...
read more
Your community expects the best technology to be in place in your classrooms. Take advantage of the fast moving market which is always coming out with new products at ever lower prices.
Your school needs dependable hardware. It needs hardware which will have many uses and also increase productivity. Whether you are in the market for projectors, white boards, a remote KVM switch, you need the best. Use these suggestions as a starting point in your evaluation process. The product links take you to Amazon.com which usually has the most competitive deals available.

Dymo 69110 LabelWriter
This little printer is worth its weight in gold. Use it to label just about anything. Great for printing barcode labels for all your valuable classroom equipment.
 
Manufacturer's Description:
The Dymo 69110 LabelWriter 400 Turbo is the perfect companion for any professional who prints labels frequently. It is ideal for creating labels for envelopes, packages, files, barcodes, and even postage stamps. It has a sleek, compact design (it measures just 5 inches by 7 inches) and is easy to fit on a desk. Connecting to your computer via USB, the LabelWriter prints directly from most office-oriented programs, such as Microsoft Word, Outlook, WordPerfect, ACT! and more. It is incredibly fast, as well, able to print up to 55 labels at 300 dpi per minute. It also uses no ink or toner, making it a low-maintenance solution for all your label-printing needs.
MacBook Air
So thin you can slip it into a manilla envelope. Elegant. More than adequate for your...
read more
View Pages:<<Prev  1 2  Next>>
Recent Articles
3 Tips for an Effective Private School Job Search
3 Tips for an Effective Private School Job Search
Use these tips to tweak your job search strategies as you seek employment in a private school.
5 Financial Aid DOs and DONTs
Part of the private school selection process is financial aid. We point out five issues about which you should be aware.
25 Things You Need to Know About Private Schools
Here are 25 factoids about private K-12 schools written to make you want to explore the private school world further and in depth.