- Who are we trying to reach?
- Why are we trying to reach them?
- What are we trying to communicate?
- How can we reach them most effectively?
- When should we communicate our message?
This structured approach ensures that your message will be unified and on message as it progresses from your keyboard to the recipients. Let's look at examples of how we can reach each segment of our school community. My suggestions are merely suggestions deigned to get you thinking in a structured manner. Adapt my suggestions to suit your particular requirements.
Who are we trying to reach? Everybody in our community as well as everybody outside it.
Why is accreditation necessary for a school? Because it confirms that the school is committed to obtaining the best possible outcomes for its students. Parents want to know that they are making the right decision in choosing a private school for their children. Accreditation reassures parents that the school's programs have been evaluated and have met the standards required for accreditation.
Accreditation is typically administered by regional associations which have specific areas of the country under their purview.