- Who are we trying to reach?
- Why are we trying to reach them?
- What are we trying to communicate?
- How can we reach them most effectively?
- When should we communicate our message?
This structured approach ensures that your message will be unified and on message as it progresses from your keyboard to the recipients. Let's look at examples of how we can reach each segment of our school community. My suggestions are merely suggestions deigned to get you thinking in a structured manner. Adapt my suggestions to suit your particular requirements.
Who are we trying to reach? Everybody in our community as well as everybody outside it.
Why is accreditation necessary for a school? Because it confirms that the school is committed to obtaining the best possible outcomes for its students. Parents want to know that they are making the right decision in choosing a private school for their children. Accreditation reassures parents that the school's programs have been evaluated and have met the standards required for accreditation.
Accreditation is typically administered by regional associations which have specific areas of the country under their purview.
No matter what the genesis of the idea might be, the recipe for bringing a school into existence is straight-forward enough. It requires equal parts persistence, business acumen and patience. To those basic ingredients you add huge lashings of money. Mix thoroughly. As you do, you discover that you will have to add more money regularly as the other ingredients soak up gobs of money.
Here is a template for planning and opening your own school. Good luck! I did it. Lived through the experience. I still recall it as one of the best things I ever did.
24 months before your projected opening date
Most school academic years begin in September or thereabouts. So you want to start the project at least 2 years out. You may need an extra year or two. The size and scope of the project and the funding resources at your disposal will determine how early you should start.
Determine what kind of school the local market needs. You may know what you want. But does the market affirm your vision of the kind of school you are planning?
Form a small steering committee of talented...