This video offers an overview of starting a nonprofit organization like your school.
Separation of Church and State Historically this has been one of the major reasons why private schools were established. Public schools cannot teach faith-based religion. So if you are a devout follower of your religion, you will probably want your children to have a thorough grounding in their faith. That's why 22,731 private schools are affiliated with a religion according to the 2009 data available from the Private School Universe Survey of the National Center for Educational Statistics. To put that number of schools in context the PSS shows that there were 33,366 private schools in the United States in 2009. Based on those statistics religious private schools constitute 68% of the total.
The largest number of religious schools are Roman Catholic with 22,731 schools. Coming in at a distant second place are Christian (non-denominational) schools with 4,602 institutions under that grouping. So, as you can see from the data, parents want their children to be brought . . .read more
That approach doesn't work very well today. Your demographics have changed. More and more of your target parents belong to Generation Y. They get their information from social media.
The diversity goals your school has require different approaches too. You need to extend the reach of your advertising campaigns by using social media which is easily shared. Your market has become more segmented and much more competitive. As the economic outlook makes the future look more and more uncertain parents are examining the educational foundations which their children will need in order to be successful in their adult lives.
The uncertain enconomy which has dogged us since 2008 causes financial concerns for both you and your school and your current and prospective families.
That's where social media comes in. Done well, social media will improve your admissions yield. Done consistently, social media can cement value in place in the minds of your target audience.
But remember: social media is still marketing. It requires planning and execution of that marketing plan to work. It cannot be a hit or miss approach. Neither can you leave your marketing . . .read more