I was an early adopter of social media so I can tell you that the growth of the genre which I have witnessed has been remarkable. The instant communications and universal accessibility of social media have powered revolutions around the world as you and I both know. Sadly, social media has been manipulated and abused by governments and political movements that seek to undermine and destroy institutions.
For the purposes of this article, we shall set aside those negative aspects of social media and look at ways in which your small to medium-sized private school can use social media to make families past, present, and future aware of your school. If your school has the budget for professional social media curators and a fully-integrated marketing program, you are all set. However, if you have limited resources for marketing your school and are not certain how to proceed, I have written this article with your school in mind.
Before we look at some suggestions for using social media, I want you to set aside any misconceptions which you might have about social media. I run into people all the time who say "I don't use Facebook." "I can't be bothered with Twitter." "YouTube is a waste of time." Interestingly enough, they never seem to mention Instagram or LinkedIn which are popular with millennials and the business community respectively. Social media is essentially an electronic form of socializing. Years ago we sent postcards to our friends and family when