Rankings or Comparisons?

You and I are conditioned to expect to be able to comparison shop for everything we buy. When we search for an item on Amazon the website presents us with other options. We can read reviews by other purchasers. These factors together with our own understanding of value and price point help us make the decisions which drive our purchase. So, why can't we do the same with private schools? Why isn't there some way of ranking schools? Wouldn't rankings make our task of selecting the right private school for our child a whole lot easier?
 
For starters, choosing a private school is not like buying a set of towels or sheets online. We have confidence buying towels and sheets online from a trusted vendor using a secure credit card because we know what we are buying. Choosing a private school is much more complicated. Why? Because in the first place it is a major decision. We won't be able to return it and get our money back if we don't like it, which is what we do when we buy merchandise which turns out to be unsatisfactory. And the amount of money involved in the transaction is large. Furthermore we are talking about a decision which will have a serious impact on us and our child for several years.

This brief video lays out the process for you.
 
 
Major decisions have many more factors and variables involved than minor decisions such as purchasing those towels...
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How to Avoid Summer Brain Drain

 

The summer “Brain Drain”, also known as the “Summer Slide,” is a term commonly used by educators and parents alike to describe the learning loss that takes place for many students during summer months.

 

 

Brain Drain occurs when the extended break from structured learning and scheduled academic work makes the mind lazy and makes it easier to forget material that has already been learned. It is a major concern for American legislators, educators, and parents alike. We’ve paneled some of the top experts in education to get the best advice for parents to help kids avoid summer Brain Drain. From CEO’s to Technologists to PhD’s and more, we’ve got the expert advice to help kids of all ages stay sharp all year long.

 

 

 

 

1. “We’re always learnings, but what are we learning?”
 
First thing’s first: take time to get to know your child’s interests. Dr. Alice Wilder, Chief Content Officer at Speakaboos, is a huge proponent of tapping into children’s interests to maximize their learning potential. Dr. Alice is a leader in children’s media and research, with senior production roles on landmark franchises and programs like Blue’s Clues, Super Why!, Speakaboos, and Amazon Kids (to name just a few of her many projects and accomplishments). 
 
Dr. Alice says parents should allow their child to be bored at times to uncover their interests. “See what they come up with. Watch them play and get to know what they’re into, so you can support them in...
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In the first article in this series, Marketing the Small Private School: The First Steps, we looked at the resources available for marketing the small private school. The assumption which we made in that article was that your school probably couldn't afford a full-time marketing professional. Instead you would assign an existing member of your staff the additional responsibility of handling your marketing. That assumption still stands for purposes of this article. Now we will look at how to use the various resources and tools at our disposal.
 
The best strategy for successful marketing is to control your message. That means that you have to know who you are speaking to and through what means you can best communicate with them.  Let's use the proven journalist's approach to understanding our communications strategy.
 
  • Who are we trying to reach?
  • Why are we trying to reach them?
  • What are we trying to communicate?
  • How can we reach them most effectively?
  • When should we communicate our message?

This structured approach ensures that your message will be unified and on message as it progresses from your keyboard to the recipients. Let's look at examples of how we can reach each segment of our school community. My suggestions are merely suggestions deigned to get you thinking in a structured manner. Adapt my suggestions to suit your particular requirements.
 
Communicating with your community
 
Let's start at the top. 

Who are we trying to reach? Everybody in our community as well as everybody outside it.
Why are we trying to reach them? Because...
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Many years ago I had no clue what a private school was, much less how to get into one. I can remember one of my public school classmates announcing that he was going to be attending a private school beginning the next academic year. Indeed about three of my classmates ended up going to what is still a prestigious old Montreal private school, Lower Canada College. I also had a few friends who had transferred in from a boarding school in the Eastern Townships. As I learned a little later, they had been asked to leave the school. In any case, I am trying to make the point that you are not the only person who isn't really sure how private schools work, how to get your child in and so on. So let's keep this really simple. You won't get too stressed. You might actually find it enjoyable finding the right private school for your child. 
 
Find!
 
The first step in the process is to find schools which you can explore and investigate as part of your personal due diligence. Sending your child to private school is a major commitment both financially and in terms of your investment of your personal time and energy as a parent. So it is important that we get it right.
 
Fortunately for us just about every private school has some kind of web site. You will find all levels of web sites ranging from embarrassingly amateurish to extremely professional. Don't let a school's web site...
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A couple of years ago when tenure for professors began to look like a thing of the past, I remember thinking that tenure for K-12 teachers would probably be next on the chopping block. And so the rumblings which I thought I heard off in the distance were indeed the precursor of a serious storm. With that in mind let's explore the issue and try to understand what is happening with the concept of teacher tenure in the United States.
 
The California decision
 
The judge in the case certainly came down hard against teacher tenure. I am not a lawyer but it seemed to me that the root of his judicial displeasure was the way the California statutes had been written. To understand where those laws originated, you have to go back in time to the early part of the twentieth century and indeed even earlier. Back then teachers could be fired when ever a school board or administrator decided. Essentially teachers had no due process. Teacher protection in the form of tenure was a German idea which began to take hold across the United States back in the 1920s and 1930s. Tenure also curbed another abuse of the teaching profession which was interference from politicians. Teaching positions were considered patronage plums that politicians handed out.
 

 
In my opinion tenure for public K-12 teachers was a necessary protection a hundred years ago. But as with all things the times have changed. Since pbulic education is governed and...
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Recent Articles
Rankings or Comparisons?
Rankings or Comparisons?
Choosing the right private school for your child involves comparing schools as opposed to ranking them.
7 Ways Kids Can Avoid Summer Brain Drain
The summer "Brain Drain," also known as the "Summer Slide" is a term commonly used by educators and parents alike to describe the learning loss that takes place for many students during summer months. We polled the experts and found the 7 best ways parents and kids can combat the problem head on.
Marketing the Small Private School: Communicating with Your Community
The foundation of any successful small private school marketing program is having clear, consistent and authoritative in-house communications. We take a look at what is involved in this second article on marketing the small private school.