An Interview with Joann McPike, founder of THINK Global School

Published May 14, 2012
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Joann McPike, the founder of THINK Global School, graciously answered some questions which I posed about the school. ~ Rob Kennedy

Explain why you took the reins rather than find some institution which you could guide and shape according to your ideals and goals?

My husband and I love to travel, we have always taken our son Alexander with us whenever we went anywhere. We took his school work with us. It was Alexander's never ending questions and comments that started showing us the benefit of travel to opening the minds of youngsters.


We started looking at boarding schools all over the world for when he had to go to high school and although there are some amazing schools out there, we couldn't find one that would provide the different points of view that we felt were necessary to have a truly open mind.

As to why I didn't find an institution that we could guide and shape... I assume you mean an existing school? I guess I thought it would be more difficult to try to convince a school board to do something so out of the ordinary than to start a school from scratch. Most people feel safe in the status quo, then there are a few risk takers who want to shake things up a little. I guess I am one of those people who want to shake things up a little... as are the courageous parents who took a leap...
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Why Would Anybody Want to Establish a Private School?

Published May 13, 2012
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Have you ever thought about starting your own private school? There are a couple of reasons why you might be pondering a major project such as starting a private school. Perhaps you are discouraged by the lack of education options in your area. Maybe you have a vision and philosophy which is ahead of the curve. Also, no school in your area is doing what you know is necessary and beneficial for young people. These are but a few of the reasons why private schools get their start.

Separation of Church and State Historically this has been one of the major reasons why private schools were established. Public schools cannot teach faith-based religion. So if you are a devout follower of your religion, you will probably want your children to have a thorough grounding in their faith. That's why 22,731 private schools are affiliated with a religion according to the 2009 data available from the Private School Universe Survey of the National Center for Educational Statistics. To put that number of schools in context the PSS shows that there were 33,366 private schools in the United States in 2009. Based on those statistics religious private schools constitute 68% of the total.

The largest number of religious schools are Roman Catholic with 22,731 schools. Coming in at a distant second place are Christian (non-denominational) schools with 4,602 institutions under that grouping. So, as you can see from the data, parents want their children to be brought up in their religion's...
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Making Social Media Work for Your School

Published May 12, 2012
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A decade ago you spent a fortune on a gorgeous catalog and a couple of recruiting trips. Then you waited. If you had gotten your catalogs into the right hands and had a good turnout for your recruiting trips, you were in good shape. The applications came in hopefully in a three to one ratio. All was well.

That approach doesn't work very well today. Your demographics have changed. More and more of your target parents belong to Generation Y. They get their information from social media.

The diversity goals your school has require different approaches too. You need to extend the reach of your advertising campaigns by using social media which is easily shared. Your market has become more segmented and much more competitive. As the economic outlook makes the future look more and more uncertain parents are examining the educational foundations which their children will need in order to be successful in their adult lives.

The uncertain enconomy which has dogged us since 2008 causes financial concerns for both you and your school and your current and prospective families.

That's where social media comes in. Done well, social media will improve your admissions yield. Done consistently, social media can cement value in place in the minds of your target audience.

But remember: social media is still marketing. It requires planning and execution of that marketing plan to work. It cannot be a hit or miss approach. Neither can you leave your marketing in the hands of well-intentioned amateurs. Each social media component...
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SEO for Private Schools - Part 3: Using Social Media

Published April 15, 2012
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Social media for private K-12 schools is a bit different from social media for businesses. Businesses are looking to develop a client list from their social media efforts. Private schools, on the other hand, should seek to create community. Let's look at some more differences and some techniques to make your school's social media program successful.

Dedicate resources to social media. My first bit of advice is simple but really quite necessary: devote some resources to your social media program. Your school's web site used to be the only front door your school had. It was the first thing people saw. Now it is the first thing parents or anybody over the age of 40 will see. Facebook is your new front door for folks under the age of 30.

You wouldn't be casual about creating your catalog, would you? (Did anybody ask about catalogs?) Your catalog and other printed materials which you send to prospective families are always professionally produced, aren't they? Same thing with social media. Allocate staff time and money to social media for the best results.

Social media principles are the same as with any professional, well-crafted publicity materials.

Develop an editorial calendar so that your postings have some consistency. Your school year has its own unique rhythm to it. Anchor your postings around those milestone events and happenings. For example, if Grandparents' Day is the 3rd Wednesday in October, you would start a few weeks before with some posts about previous years' Grandparents' Days. Then build the excitement...
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Handbooks

Published April 14, 2012
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A private school handbook is essentially a set of guidelines for life in the school community. Most handbooks are comprehensive, very detailed documents which seek to cover every conceivable aspect of school life. They are generally rather lengthy documents too as you will see when you review the examples listed at the end of this article. Take time to review your school's handbook. Discuss and confirm that your child understands the seriousness of this document. While the school will explain the content of its handbook, assume nothing.

Handbooks outline guidelines. They are not contracts. When you send your child to private school,you sign a contract clearly spelling out your obligations and the school's obligations. That contract is a binding legal document.
Unfortunately it is one of those documents with pages of fine print that you file carefully in a safe place. That's where the handbook comes in. The handbook covers the day to day rules, policies and procedures which you and your child must adhere to and abide by while part of the school community. The handbook usually explains the rules, policies and procedures in great detail. "I didn't know that!" will be an unacceptable reason for breaking the rules because every student is expected to read, know and apply the material contained in their school's handbook.

Many handbooks are online. Depending on the school, the access may be password protected and limited to current parents and other members of the school community. Many schools publish their handbooks without password protection. They...
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  • Private School Jobs
    Teaching in a private school is different from teaching in a public school. Find out more here including information on duties, compensation and where to find jobs.
  • Why Private School?
    Is private school right for your child? Learn about the things you should consider and the unique benefits of a private school education.
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    The Seattle area is home to many fine private schools as well as to Microsoft and Boeing.
  • Why Should I Send My Child to Your School?
    There are many reasons why you would want to send your child to a particular school. Let's examine the main ones.
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    There are way more than four things to know about private school. But this will get you started.
 

Admissions:

We cover every aspect of the admissions process so that you and your child know what to expect.

How Admissions Works

  • Admissions to Primary and Pre-School: A-Z
    For many reasons it can be more difficult to get your child into a preschool or kindergarten than into a prep school. Here's an overview of the process.
  • Why Should I Send My Child to Your School?
    There are many reasons why you would want to send your child to a particular school. Let's examine the main ones.
  • 5 Admissions Mistakes
    These five common admissions mistakes can and should be avoided.
  • 5 Admissions Tips for International Students
    In addition to complying with all the usual admissions requirements, international students must also obtain a student visa. Here are five tips to help you navigate the admissions process.
  • Admissions to Private School: A-Z
    Admissions to Private School: A-Z puts all the information you need to navigate the private school admissions process in one convenient place. Whether you are just beginning or have been through this before, you will find help and advice to guide you.
  • Application Calendar
    Keep track of all aspects of choosing a school as well as the application deadlines.
  • The Scramble for Places in Primary Schools
    It is almost as tough getting your child into a good Manhattan or Bay area primary school as it is getting them into an Ivy League university.
  • They Didn't Accept My Child!
    You thought everything was set. The test scores were excellent. She had glowing teacher recommendations. The visit and the interview went well. But the school didn't accept your child. What do you do now?
  • Waitlisted? What Next?
    Being waitlisted is not the end of the world. More here.
  • What If I Miss The Deadlines?
    Finding a school which will accept your child after the normal admissions deadline has passed is not easy. But it can be done.
  • Why Should I Admit Your Child?
    Why should I admit your child? We examine some of the things needed to get into private school.
  • Your Admissions Profile
    The admissions process can seem confusing, even intimidating. In reality all the admissions staff want to do is to get to know you.

Applications

The applications process consists of several parts.

Test Preparation

Standardized admissions tests require thorough preparation and practice. You will find test prep texts and other materials here.

  • Admissions Testing: Preschoolers
    The pressure to get your child into the right school starts at a very early age. We look at some of the assessment hurdles your child might face depending on which school you are considering.
  • Admissions Test Preparation: 2 Strategies
    Admissions tests are supposed to measure accomplishments. But what if your child has serious problems in math or English? What do you do then?
  • COOP, HSPT and TACHS
    You will encounter COOP, HSPT and TACHS if you are applying to some Roman Catholic high schools.
  • Do My SSAT or ISEE Scores Really Matter?
    SSAT and ISEE scores are one part of the total picture which most private school admissions staff review.
  • How To Read The Test Scores
    SSAT test scores can be mysterious to most parents. What do they mean? How does the admissions staff use them?
  • Preparing for Admissions Tests
    Don't leave admissions test preparation to the last minute. Adequate test preparation will give you the confidence to take the test and do as well as you can.
  • Preparing for TOEFL
    Applicants to American private schools for whom English is not their first language must take a test known as TOEFL.
  • Should You Prep Your 4 Year Old?
    To prep for the preschool admissions test or not to prep. That is the question.
  • SSAT and ISSE
    Most private schools use standardized tests as part of their admissions process. The SSAT and ISEE are the common tests you will encounter at independent schools.
  • The Writing Sample
    At some point in the admissions' process, your child is going to have to write an essay sometimes referred to as The Writing Sample. Here's how to cope with that challenge.

School Visits and Interviews

After exploring schools on the web, you need to explore the ones which you are considering applying to in person.

  • 5 Things Every Private School Applicant Should Do
    Most of these suggestions are common sense. The secret to applying to private schools is to get a head start on the process.
  • 5 Tips for a Successful Admissions Interview
    When you meet with the admissions staff, create a favorable impression by following these tips.
  • The Interview
    Part of the admissions requirements of almost every private school is the interview. While it sounds as though this is a one sided exercise, you should be interviewing the admissions personnel as well.
  • The Visit
    Visiting the schools on your short list is very important. You need to inspect the campus yourself.
  • What If You Cannot Visit The School?
    Distance and finances may preclude your actually visiting schools. But you have some other options.
 

Choosing a School:

Step by step guides and tips on finding the right school.

Getting Started

Issues to consider and points to ponder.

Identifying Schools

Make lists of schools which seem to fit your requirements.

Evaluating Schools

Doing your due diligence.

 

Employment:

How to find a private school position.

  • Do I Need to be Certified?
    Each state sets its own teacher certification requirements. While many private schools do not require you to be certified, it is in your best interests to obtain certification. This article includes contact information for state education offices so you can begin the process.
  • Private School Employment Do's and Don'ts
    It's a tough job market out there. Observe these Do's and Donts to keep yourself ahead of the competition.
  • Private School Jobs
    Teaching in a private school is different from teaching in a public school. Find out more here including information on duties, compensation and where to find jobs.
  • What About Teaching Overseas?
    With the job market looking bleak, teaching is an option many recent college graduates are considering. Teaching overseas has all kinds of attractive features. We look at private school teaching jobs and explain what is involved in finding one, applying and more.

Applying and Interviewing

How to apply for a private school job

Basics

Information about working in private schools

 

Facts:

Data to help you research schools.

  • Summer Sessions
    Summer sessions offer a chance to experience a private school in a relaxed, less stressful environment. More here.
  • Top Ten Myths About Private Schools
    There are a lot of misconceptions about private schools. This is probably because private schools are indeed private.
 

FAQ's:

Commonly asked questions about schools.

  • What is AP?
    AP is short for the Advanced Placement Program offered by the College Board. More here.
  • What Is IB?
    What is IB? IB or International Baccalaureate is a curriculum offered by the International Baccalaureate organization based in Switzerland.
  • Do You Know....?
    If you know the answers to all these questions, you probably teach or work in a private school. Be that as it may, these questions contain links with the answers.
 

News:

News and information pertinent to the world of private K-12 education.

 

Paying For It:

Guidance on paying for a private school education.

Financial Aid and Scholarships

How to apply for financial aid and find scholarships.

Tuition and Fees

 

Schools:

Different kinds of schools, schools in various locations, associations and directories.

  • Reviews: Gossip Girl and NYC Prep
    Two television series about private schools have received a certain amount of buzz recently. Gossip Girl airs on CW. NYC Prep is on Bravo.

About Schools

Associations

National, state and regional association of private schools

  • National Associations
    As you research schools, check the national and state associations. Is the school you are considering a member? If not, why not?
  • Regional Associations
    Some states do not have their own private school associations. Schools band together across state lines forming regional associations. These associations have the same purpose as state associations. More here.
  • State Associations
    Do the schools you are researching belong to state independent school associations? If not, find out why not!

Directories

Guides and web sites with lists of schools

  • Directories
    A list of directories of private and independent schools.
  • Guides To Private Schools
    Do you prefer to peruse a book rather than going online to find private schools? If so, there are some excellent guides to private schools available.

Kinds of Schools

Various kinds of schools

  • 5 Clues That It Might Not Really Be Montessori School
    Of the approximately 8,000 Montessori schools in the U.S. only 1,100 schools are members of the American Montessori Society. Does this matter? What else should you look for to determine if a Montessori school is the real thing?
  • 5 Facts About Progressive Schools
    Progressive schools are different from traditional schools. These five facts highlight some of those differences.
  • 5 Facts About Montessori Schools
    Here are five facts about Montessori schools to bear in mind when exploring preschools and primary schools for your child.
  • 5 Facts About Reggio Emilia
    Reggio Emilia is an approach to early childhood education which has gained popularity throughout the western world.
  • 5 Facts About Waldorf Schools
    Here are five facts about Waldorf schools to consider when choosing a private K-12 school for your child.
  • Alternative Schools
    Categorizing schools is not a neat process. But there are several educational approaches and philosophies offer some alternatives to traditional schools. Here are some pros and cons about alternative schools.
  • Alternative Schools
    Sometimes a regular school is not the right fit for a child. Perhaps she needs an alternative school.
  • Resources for Parents of Gifted Children
    As one writer puts it, "Parenting a gifted child is like living in a theme park full of thrill rides..." Fasten your seat belt and let's go for a ride.
  • Classical Christian Schools
    Classical Christian schools combine strict adherence to Christian beliefs with classical principles of education.
  • What's Happened to Catholic Education?
    Schools are closing. Student populations declining. Why? Here are some answers.
  • You Know You Are in a Montessori School When....
    Montessori classrooms are different from the classrooms in conventional schools. Here's what to look for.
  • You Know You Are in a Progressive School When...
    In many ways progressive schools epitomize the uniqueness of the genre of K-12 education known as private or independent schools.
  • Semester Schools
    A semester school allows you to experience new surroundings, new environments, different ways of life and much more.
  • Hockey Schools
    Got an aspiring hockey player in your family? Many American private schools enjoy a great reputation for excellent hockey teams as well as superb academics.
  • Free Schools
    There are but a few free private schools in the United States. Most of them were founded by visionary businessmen who believed that children from working class and poor families should have the same educational advantages as children from families with money.
  • Progressive Schools
    Progressive schools have been around since the early 1900's. Some educators think that progressives are rebels against traditional rote learning. The progressive educators like to think of themselves as reformers. The truth is somewhere in the middle.
  • Schools for Gifted Children
    Teaching gifted children requires deft handling. These children need intellectual and sensory stimulation. But they also need guidance and careful nurturing so that they grow up handling their special gifts and themselves appropriately.
  • International Schools
    Sending your children to an international school might make sense if you plan on being in the U.S. only for a few years.
  • Lab Schools
    What is a lab school? It's a K-12 school or school with some variation of those grades which is operated by a university or college.
  • Military Schools
    Military schools offer structure and discipline as well as a top-notch education.
  • Montessori Schools
    Montessori schools are popular world-wide with parents of children in the primary grades.
  • The Oldest Schools
    The oldest American private school is Collegiate School in Manhattan founded in 1628.
  • Religious Schools
    Religion is important to you. You want your children to be educated in a school where your religion matters.
  • Schools For The Arts
    Schools for the artistically gifted child are in short supply.
  • The PG Year
    A PG or Post Graduate year offers time to mature and time to perfect a sport or other interests.
  • Special Needs Schools
    Do you think your son has a learning disability? Not sure what to do? A special needs school might be the way to go.
  • Waldorf Schools
    Waldorf schools offer a well thought out approach to K-12 education.

Locations

Schools in major cities

  • Boston Area Schools
    The metropolitan Boston area offers a wide range of academic and cultural activities. Just as impressive is the area's selection of private schools.
  • Litchfield County Schools
    Litchfield County, Connecticut, is home to a couple of dozen excellent schools catering to just about every need. The setting about 90 miles north of New York City is convenient to one of the largest metropolitan areas in the world.
  • Seattle Area Schools
    The Seattle area is home to many fine private schools as well as to Microsoft and Boeing.
 

School Life:

What is life like in a private school? Find out about programs and activities. Read books and watch DVD's about private schools.

About Schools

Issues

Diversity, harrassment, cellphones and other important issues commonly found in private schools

  • Handbooks
    A private school handbook is essentially a set of guidelines for life in the school community.
  • Codes of Conduct
    Discipline in private schools generally begins with a code of conduct.
  • 5 Things You Must Not Do With Personal Technology
    Young people take personal technology devices for granted. We parents and teachers must make them aware of how such devices are used in the real world.
  • Cindy Springsteen and Robert Kennedy on Teen Issues
    Cindy Springsteen writes for the Long Island Examiner. She and I had a go at a couple of the major issues confronting parents of teens.
  • How Diverse Are Private Schools?
    Decades ago private schools could have been accused of being elitist. You had to have money to attend. The student populations were fairly homogeneous. Fortunately that has changed.
  • My Child Has Been Expelled For Smoking Pot!
    If your child is caught smoking pot or drinking on her private school campus, the consequences will be severe.
  • Preventing Teen Suicide
    Teen suicide is the 3rd largest killer of young adults between the ages of 15-24. It can be prevented.
  • Summers are a Great Time...
    Most private schools enjoy a long break over the summer. Use this time wisely and effectively to benefit your child.
  • Uniforms and Dress Codes
    School uniforms are largely found at religious, parochial and military schools. Dress codes have replaced uniforms at most schools.
  • What Do I Do When....
    Here are some answers and some resources to help you deal with those tough questions such as "What I do when my child has been expelled?"
 

Running a School:

  • Making Social Media Work for Your School
    An introduction to using Facebook, YouTube and Pinterest to promote your school.
  • Why Would Anybody Want to Establish a Private School?
    Why would anybody want to found a private school? Through the years civic-minded people and parents with a vision have done just that. In most cases done it successfully too.
  • Hiring A Headmaster
    Hiring a headmaster is one of a board of trustee's most important jobs. Here's how one search firm handles the hiring process.
  • Safe Schools
    A safe school does not happen. A safe school is the result of a concerted effort on the part of your school community to have a safe school.
  • Raising Money for Your School
    Raising money for the newer, small private school is a job for professionals. We examine the three major components of private school fund-raising.
  • State Regulation of Private Schools
    State Regulation of Private Schools provides a brief description, by state, of the legal requirements that apply to private schools.

Administrative

Issues relating to your back office

  • Are Employees Stealing From You?
    Part of a trustee's job is to ensure that sound business practices are in place. Employee fraud occurs all the time. Here's how to prevent it.
  • Does Your School Avoid Politics?
    Does your school avoid politics? You might want to make sure it does if you are set up as a non-profit corporation.
  • Developing A Strategic Plan
    Developing a strategic plan is an exercise your school will probably undergo once a decade or so. Read what Alan Kennedy has to say on the subject.
  • For Profit vs Not for Profit Schools
    What are the advantages and/or disadvantages of a for profit versus a not for profit school? Is one kind of school better than the other?
  • Preventing Cyberbullying
    Bullying has gone electronic. It's called cyberbullying and it is rampant.
  • SEO for Private Schools - Part I: Basics
    If you are responsible for marketing your school, you probably have encountered the term SEO. If you are unfamiliar with SEO, this article will introduce you to the basic concepts.
  • School Strategic Planning - How To Ensure Success
    Strategic planning is a disciplined effort to produce fundamental decisions and actions that shape and guide what an organization is, what it does, and why it does it, with a focus on the future.

Fund-raising

Help and guidance with raising money for your school.

  • 5 Ways to Support Your School
    Supporting your school is more important now than ever. Here are five ways to lend a financial hand.
  • Keeping In Touch With Your Graduates
    Keeping in touch with your graduates is not easy these days. You must communicate via snail mail, web portals and social networks.
  • Major Gifts to Private Schools
    The only way private schools can build their financial security is through gifts. Major gifts offer proof of how deeply many donors feel about their private schools. Their munificence is a wonderful example to others.

Technology

Issues relating to technology in your school

 

Teaching:

Humor

Teacher Training

  • Becoming a Teacher Later
    Many people have successful careers only to realize that something is missing. Teaching can satisfy that missing 'something'. Explore the possibilities of becoming a teacher in your 30's, 40's and even your 50's.
  • How Do You Become a Private School Teacher?
    How do you become a private school teacher? We look at internships, licensing and more.
  • What Is Praxis?
    Praxis is part of the teacher licensing process many states require.
  • The Pros and Cons of Teaching Overseas
    Hundreds of private schools, and for that matter, public schools, outside the United States will be happy to have you as a teacher for a few years.
  • A Teacher's Influence
    Never underestimate the influence you have on your students. You may not think that you are getting through, but you are! This little bit of fiction shows the influence teachers had on some famous people.

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