Taking over the Struggling School: Before You Sign On

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Taking over the Struggling School: Before You Sign On
First of a series of articles on managing struggling schools. In this article we discuss what you need to do before you sign on.
Most of us like to start a project and see it through from start to finish. Signing on to run a going concern is a pretty safe bet too. But what about tackling something which is going to make enormous demands on your abilities, energy and experience but which has a lot of risk? Such as taking over a struggling school?

Actually, taking over anything which is struggling entails a lot of risk. Anyway, you have talent and experience. So let's examine what's involved in investigating a head of school position in a struggling school before you sign on.

First of all, let's agree to define the struggling school as a school which is having financial difficulties. Once you understand that you are going to have to do some very heavy lifting raising money, that will help you focus on what has to be done. The truth is that most struggling schools didn't arrive in their present condition overnight. This is train wreck which the previous head of school and the board saw coming for several years before now.

Let's look at some of the reasons why a school finds itself facing difficult times.

 

  1. Its business model is flawed.
  2. It didn't market itself effectively.
  3. It wasn't managed properly.
  4. It didn't invest in the future.

 


These four reasons cover most of the more common situations. But there are others.

When you interview for the position, be sure to ask tough questions of the board. Was it a matter of the previous head of school staying on after his sell by date had long passed?  Was their marketing plan solidly rooted in the 90s? These two factors alone can drive away otherwise loyal families and fail to attract new ones.

You must assess the commitment of the board to both the short term and the long term. It is a different kind of interview situation which you will be experiencing. Usually you are trying to sell yourself to a prospective employer. In this case the school really has to sell itself to you. So, don't hold back when it comes to asking the tough questions. Better to know precisely what the challenges are up front.

You are realistically looking at a three year plan to stabilize the school and begin to get things pointed in the right direction. Will the board commit to funding a three year short time plan to make that stabilization happen? It will have to spend some serious money on marketing and admissions personnel. These professionals will have to be willing to work harder than they have ever worked in their lives. Just like you are going to have to work harder than you ever imagined you could. Is success and appetite for hard work part of the board's DNA?

The board will have to commit to implementing a new marketing strategy too. That will probably mean recruiting trips both at home and abroad. Review the school's web site carefully. Does it entice prospective parents to send their children there? Does it have dynamic content? Is social media part of the outreach? These are tools any enterprise needs to be successful in the 21st century. Effective marketing - which includes web sites and social media - does not come cheap. Is the board prepared to invest in these modern marketing tools? Do they 'get it'?

Bad management often occurs because the lines of authority and accountability are blurred or non-existent. Compliance and accountability are huge issues in corporate governance these days. Years ago a board could almost be a rubber stamp for whatever the administration wanted as long as everything appeared to be running smoothly. No longer. Does the board have the stomach to repair the damage done by years of bad management which got the school into its present state of affairs?

What about their alums? Have they been enlisted to help preserve and protect their alma mater? Have they been reminded frequently that their school gave them a great start and that they need to step up and ensure that future generations enjoy the same fine education and experiences they received? Was the most recent Annual Fund Drive successful? What about capital gifts? Funds for scholarships and financial aid?

After you have been interviewed and it is clear that the school wants you, then consult with a close friend who is a successful business person. Ask for her assessment. She will think of things you as an educator might have overlooked. Explain your take on the situation. Lay out your plans and goals. When the school offers you a contract, have your attorney review that contract carefully. You will need some safeguards built into your contract. If you don't get those, then walk away from the struggling school. It will continue to struggle. But without you.

 


Additional Resources [+]
Dealing with Bad Press
Dealing with Bad Press
Starting a Private School
Starting a Private School
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ADMINISTRATIVE

Here you'll find information on the administrative side of running a private school. We'll cover strategic plan development, state regulations, human resources and school safety. Learn more about the obstacles of taking over a struggling school, get tips on hiring a headmaster, and receive expert advice on dealing with bad press.