5 Easy Steps To Marketing Your School

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5 Easy Steps To Marketing Your School
Marketing the small private school can be done affordably and effectively. We suggest five easy steps to make that happen.

You run a small private school. You are facing many challenges filling seats. You are concerned about how next year's intake will look. With all the other unexpected expenses facing you during the pandemic, your budget doesn't have funds to hire a marketing firm to promote your school. So, what to do? The answer to that question lies in your school's unique trove of photos, news, testimonials, awards, and other memorabilia. I presume that you have all those materials saved somewhere on your school's computers. If they are spread about over several computers, I recommend that you save them all in one system that is backed up securely. Better yet, save them in the cloud. These materials are unique and priceless. Saving them securely in the cloud is an expense that you should consider as cheap insurance. (I'm not sure how your accountant will allocate that expense, but we'll let her decide.)

Where am I going with this? Well, take a moment to look at commercial websites or commercial Instagram accounts. The photos and the artwork grab your attention, don't they? They draw you into their story. They help deliver the message. That's all we are suggesting that you do with your collection of digital photos. They are unique. They will tell your story to a stranger who knows nothing about your school and how excellent its reputation and academics are. They are one of the first steps in generating contact by email or phone with your school. You know

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Parent-Teacher Relationships During The Pandemic
Solid parent-teacher relationships have always been an important part of K-12 education. During this interminable pandemic, parent-teacher relationships have become even more important.

Solid parent-teacher relationships have always been an important part of K-12 education. During this interminable pandemic, parent-teacher relationships have become even more important. That's because most of us parents and teachers are not quite sure what's coming next. Will local infections have risen to the point that the local and state authorities have ordered a lockdown? Has the coronavirus infected a member or members of our school's community? The number of variables we face daily can be confusing and discouraging for us parents. But, know what? It's even worse for our children. You and I have experience on our side. We've been through tough times. We've had our comfortable routines thrown into disarray by changes in employment and relationships. Realistically, however, our children have not experienced any of those issues. So, when suddenly they are forced to stay at home and take classes online, it's unfamiliar, uncharted territory for them, as it is for their parents. As a result, a strong parent-teacher relationship is an essential element in your child's intellectual and mental well-being during the pandemic. 

 

The acronym TRUE will help you and me understand what's involved in creating the environment for a strong, supportive parent-teacher relationship.

 

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How The Pandemic Has Changed Schools
The COVID-19 pandemic has changed schools profoundly. It has affected teaching and activities. We look at these changes and how they impact our lives.

When it comes to schooling our children and grandchildren, we parents and grandparents have faced unprecedented challenges during the pandemic. Deciding whether to send our kids to school or keep them home has been something we have wrestled with and, indeed, still wrestle with because the number of cases of COVID-19 varies so much from one location to another. As we all quickly discovered, there is no "one size fits all" solution. The one bright spot in all the pandemic's darkness has been how nimbly most independent schools have responded to the challenges of keeping their schools open. I attribute that to the thin management layers most private schools have. That allows those in charge to make informed decisions quickly. Standing behind the school's management team is a dedicated group of trustees. These experienced, generous women and men love their school. Their counsel and their generous financial support make the way forward during the pandemic so much easier. These trustees have faced many challenges in their professional lives. They know how to make hard choices and execute plans to implement those choices.

 

Having sketched out a backdrop against which most private schools have dealt with the pandemic, let's look at some of the items you should have on your personal checklist every

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5 Distinctive Features Of A Waldorf Education
Waldorf schools offer a distinctive approach to K-12 education. We look at some of the features of this 100 year old movement.
Rudolf Steiner c. 1905 Public Domain on Wikipedia.org

Editor's Note: I will disclaim upfront that my eldest daughter went to a Waldorf School in the primary grades. Being creative people, we were impressed with the creative side of the curriculum. Our daughter's two years at a Waldorf school were overall a good experience. ~Rob Kennedy

 

On the fringes of traditional K-12 education are movements like Montessori, Waldorf, and Reggio Emilia. They offer parents different approaches to early childhood education, and in the case of Waldorf schools, they continue on through high school. Searches on Google and YouTube will yield a lot of information to help you explore the subject of this article, a Waldorf education.

 

The founder

 

Austrian philosopher and scientist Rudolf Steiner (1861-1925) established what we now know as the Waldorf or Steiner schools. He opened his first Waldorf school in Stuttgart, Germany Emilia 1919. A hundred years later, there are over 1,200 Waldorf schools worldwide.

 

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Resources For The Pandemic
Use this hub to help you manage your children's private school education during the pandemic.

The coronavirus pandemic has had a profound, lasting effect on our lives. Most schools shut down and abandoned in-person classes in the spring of 2020. While that offered families control of their children's whereabouts, it presented a whole set of new challenges when it came to learning. Private schools transitioned fairly quickly to online instruction. They were able to do that because private school teachers had learned how to teach effectively online. Additionally, most schools had the necessary IT infrastructure in place to handle the entire faculty teaching online. Furthermore, most private school families had robust Internet connections and the computers needed to receive digital instruction.

 

This hub collects all of our articles on the COVID-19 pandemic into one convenient place. We hope that they will be helpful as you plan your children's education.

 

School Reopenings Fall 2020

In this article, we show you where to look for information about school reopening protocols, reopening communications, schools that have closed, and schools with COVID-19

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Marketing the small private school can be done affordably and effectively. We suggest five easy steps to make that happen.