Updated
|
Filling Your Seats
This article provides valuable insights for marketing staff at small private schools, focusing on strategies to boost enrollment and retention. It addresses common challenges such as budget constraints, resistance to change, and the need for both short-term and long-term planning. With expert advice and real-world examples, this guide is essential for any school looking to thrive in a competitive educational landscape.
iStock Photos/TumsasEdgars

I remember the anxiety about filling seats very well, as though it were yesterday. Back in the 90s, my head of school, Dr. Elliston Rahming, had hired me to be the Deputy Director of a new private school he was starting from scratch in The Bahamas. And I do mean from scratch! The budget for our first year had to come entirely from tuition income. Period. Moreover, I was charged with ensuring the seats were filled when we opened for business in September 1995. Now, remember that back in the 90s, the Internet was in its infancy. There was no social media to trumpet the opening of our new school. We only had the local press and word of mouth.

Against that backdrop, let me pose some scenarios to heads of boarding schools, owners of boarding schools, and anybody interested in filling seats at their school.

1. My school's enrollment is declining. I can't afford to hire a marketing professional. What should I do?

Saying that you can't afford a marketing professional is like saying you can't afford insurance. It's a must-have. I understand that you are thinking that marketing is a major expense. Don't think of it that way. Think of marketing as a profit center. When the marketing professional does her job, you will see results. If your budget is really tight, I suggest that you interview a recent college marketing graduate. Your giving her a job where she can prove how good

. . .read more

Why Private School? (2025 Edition)

Updated
|
Why Private School? (2025 Edition)
Discover the benefits of private schooling. From academic rigor to personalized learning and community values, we explore the reasons why private schools might be the right choice for your child's education.
iStockPhoto/PeterSpiro

Why Private School? (2025 Edition)

Private schools challenge their students academically,

  • They expose their students to more explicit value systems.
  • They give their students greater access to well-qualified, experienced teachers.
  • Private schools allow their students to feel safer than at a local public school.

When you decide to pursue private schooling for your child, start the research process early.

  • Admission to private schools can be competitive.
  • Furthermore, finding a school that is a perfect fit for your child and where they will also be accepted takes some time.

Canva generated this picture of a private school campus.

Reasons To Look Into Private Schools

A Higher Bar

A major advantage of private education is that your child will likely be challenged to a higher academic standard.

  • Private schools tend to be more academically rigorous than public schools.
  • Private school students may have to meet more criteria to maintain their grade point averages.

"Private high schools typically have more demanding graduation requirements than do public high schools. Compared with public schools, private schools required more coursework (in 4-year high school programs)." Source: Private School Universe Survey (PSS) from NCES

Private school students can expect more regarding the quality of work, course workload, and special requirements, such as community service or arts participation.

  • In some schools, what would typically be considered extracurricular activities are prerequisites for graduation, which ultimately round
. . .read more

Early Childhood Education: Which Approach to Choose?

Updated
|
Early Childhood Education: Which Approach to Choose?
Explore the world of early childhood education with our comprehensive guide to Montessori, Waldorf, and Reggio Emilia approaches. Learn the key principles, benefits, and practical considerations of each method to make an informed decision for your 2-3 year old's educational journey.
iStock Photo/Liderina

Your baby is not even a year old, but already you're thinking about preschool. Should you send her to preschool or wait until kindergarten? Will she be OK in your local public school, or would the private preschool your friends and family keep mentioning be a better option? I've been there. Done that. Both of my daughters attended private preschools, mainly because back in the 70s, there was no public preschool option, at least that I can remember. Furthermore, I was blessed with a supportive mother-in-law who paid for her granddaughters' preschool. So, with that in mind, here are my suggestions to help you choose preschools that suit your needs and requirements best.

Which Early Education Approach?

Choosing the right early childhood education approach for your child is a significant decision that can shape her developmental journey. With various fine educational philosophies available, parents often face a confusing array of options. This article aims to demystify three popular early childhood education approaches: Montessori, Waldorf, and Reggio Emilia. By understanding the core principles, benefits, and potential challenges of each, you can make an informed decision tailored to your child's unique needs.

The Montessori Method: Fostering Independence and Self-Discipline

The Montessori method, developed by Dr. Maria Montessori (1870-1952) in the early 20th century, emphasizes independence, self-discipline, and hands-on learning. In a Montessori classroom, children are encouraged to explore and learn at their own pace, guided by specially designed materials that promote sensory-based learning.

Key Principles and Practices

Child-Centered Learning

. . .read more

Your 10-Step Guide to Choosing a Private School

Updated
|
Your 10-Step Guide to Choosing a Private School
Selecting the best private school for your child is a significant decision that requires careful consideration and research. Our "10 Step Guide for Choosing a Private School" provides a detailed roadmap to help parents navigate this complex process. This guide covers everything from assessing your child's unique needs and researching potential schools to evaluating academic programs and exploring financial aid options. Whether you're looking for a school that offers PK-12 or just high school grades, this guide will equip you with the knowledge and tools to make the best choice for your child's education.
Choosing a Private School

What's involved in choosing a private school for your child? Which school is the best one? Can I get financial aid? How do I apply? I've got some answers for you. And they're based on my experience as a parent. My daughters attended private elementary schools, and those were great experiences. So, when it came to choosing a private high school, I thought I knew everything. Was I ever wrong! That's why I wrote this article. I don't want you to make the same mistakes I did. So, here is my 10-step guide to choosing a private school. When you want to drill down for more detailed answers, click the links I have included with each step.

1. Identify Your Child's Needs and Family Requirements

When choosing a private school, the first focus must be understanding your child’s unique needs and your family’s requirements. Begin by assessing your child’s academic strengths and weaknesses to pinpoint what educational environment best supports their learning style. Consider your family’s values and educational philosophy, as these will guide you in selecting a school that aligns with your principles.

Next, determine whether you are looking for a day or boarding school, which can significantly affect your child’s development and family dynamics. Additionally, evaluate the need for special programs, such as those for gifted students or students with learning differences, to ensure the school can provide the necessary support.

Finally, define your

. . .read more

Why Do Private Schools Get a Bad Rap?

Updated
|
Why Do Private Schools Get a Bad Rap?
The article encourages readers to look beyond stereotypes and consider the unique qualities each private school offers.

Why Do Private Schools Get a Bad Rap?

As a Young Person

I remember being intimidated by the private schools in my hometown of Montreal. I only became aware that there was such a thing as a private school in fifth or sixth grade when a couple of my classmates took the entrance examinations at Lower Canada College and Selwyn House School. I don't recall much discussion at home about the schools except that the academic work was hard and that my parents couldn't afford to send me to a private school. Then, in high school, we got a couple of new classmates who had previously attended a boarding school in the Eastern Townships. These lads struck me as snobbish, arrogant, rich, undisciplined, and not serious about learning. So, I understood why they had been asked not to return after a year at their school. That was the first time I knew private schools strive to be genuine learning institutions.

As a Parent

I had a different impression of private schools when we began thinking about preschools and elementary schools for our daughters. My late wife had attended private schools in Manhattan, so sending our kids to private schools made sense. Both girls attended preschools operated by the churches we attended. My eldest daughter then participated at the local Waldorf school for the elementary grades. Again, we had positive experiences at all three of these schools. A few years later, we moved to Litchfield County, Connecticut.

. . .read more

Recent Articles

Is It Easier to Land a Private School Job When You're Already Employed?
Is It Easier to Land a Private School Job When You're Already Employed?
Is it easier to land a private school job when you're already employed? This article breaks down employer biases, networking advantages, and negotiation leverage—plus the latest hiring trends in independent schools. If you’re considering a move, here’s how to maximize your position.
How to Secure a Private School Job When You're Unemployed Without the Stigma
How to Secure a Private School Job When You're Unemployed Without the Stigma
Finding a private school job while unemployed can be tough, but it doesn't have to hold you back. This article breaks down networking strategies, ways to stand out, and smart approaches to keep your confidence strong. Learn how to turn setbacks into strengths and secure the right opportunity—without the stigma.
The Private School Job Hunt: Insider Tips for Employed & Unemployed Educators
The Private School Job Hunt: Insider Tips for Employed & Unemployed Educators
Navigating the private school job market? Whether you're employed or unemployed, the right strategy can make all the difference. This article breaks down essential steps to keep your resume sharp, expand your network, and stay visible in the education community. Learn insider tips to position yourself for success in private schools.