Remarketing Your School

Updated April 05, 2017 |
Remarketing Your School
Digital marketing is effective and fairly straight-forward to implement. Here is an overview of remarketing, an important component of any state-of-the-art marketing program.

Marketing a private school is one of the tasks which can be daunting for school administrators of the small to medium-sized school.  That is mainly because most heads of school have as their principal duty raising money. That responsibility is a full-time job by itself. Naturally, heads of school have a host of administrative duties as well. Moving down the organization chart, private school business managers have to keep the books balanced, manage the cash flow and deal with the overall management of the physical plant. Academic deans manage the teachers and what happens in the classroom. As a result, the admissions office ends up with the marketing brief, such as it is, in smaller schools. Most of the time marketing in the small school consists of making sure the website is updated, regular posts to the social media pages are done, and an admissions catalog is produced annually.

This state of affairs contrasts sharply with large private schools which can afford to hire the professional marketing staff needed to promote their schools effectively.

What is remarketing?

So, I can just imagine you reading this and thinking that you barely have time to market your school, much less remarket it. Anyway, what exactly is remarketing

You and I are targets of companies' remarketing efforts every time we surf the web. For example, I was looking at bread machines the other day. After I left Amazon, I went to The Guardian to check the headlines and then went on to Facebook. Each

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Updated February 09, 2018 |
How To Improve Your SSAT Verbal Score
The experts at Noodle Pros show us how to improve verbal scores on one of the most widely-used private school standardized admissions tests, the SSAT.

Editor's note: I asked the experts at Noodle Pros to show us how to improve verbal scores on one of the most widely-used private school standardized admissions tests, the SSAT. I am most grateful to Rebecca Scott, Clarissa Constantine, Travis Chamberlain, Karen Lister, Loren Dunn, Jonathan Arak, Garrick Trapp and Neil Seltzer for their invaluable advice and expertise. ~Rob Kennedy

1. Make learning vocabulary a family competition.

Pick two to five words a day and keep track of who in the family uses the words correctly the most. Players get extra credit for using 2 or more words in one sentence. The more students can hear words in context, the better they will be able to remember the meaning. Let your child choose the prize for the week's winner. To improve reading skills, have children read short online articles to you and explain what they mean. Ask what the main idea is and ask how the main idea is supported. - Rebecca Scott, 17 Years Tutoring

2. Study root words.

You may not know what malfeasance is, but if you recognize 'mal' you'll know that it has a negative connotation - Clarissa Constantine, 18 Years Tutoring

3. Create a word journal.

You don't have to know a new word every time you hear it, but you should write it down and then create a flashcard for each word. Memory tricks are helpful. Example: The mean truck driver was feeling truculent. - Travis Chamberlain, 15 Years Tutoring

4. Read articles, not vocabulary lists.

Lists

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Updated May 11, 2017 |
The A-B-C's of Tutoring
Like most things these days, tutoring comes in a variety of methods and formats. We explore your options so that you can decide which one is right for you.

Having raised four children, I can tell you that occasionally you will have to think seriously about providing some kind of tutoring for your child. Now, don't confuse tutoring with the specialized help which your child will require if she has special needs or learning difficulties. That is a completely different situation. I have written about that in When Should You Consider A Special Needs School

Why does your child need a tutor?

Think of tutoring as that extra help your child needs to master a skill or to understand a concept. I know that you are probably wondering why your child can't get by with the teaching she receives every day at her school. Truthfully, her teachers may be providing about 90% of what she needs to learn something. Now, I am not knocking your child's teachers. The reality is that every child learns differently. And sometimes it simply takes a little longer for the light to go on, for that "Eureka!" moment we all have when suddenly we get it.

In this brief video Alex of Prepped & Polished offers three characteristics to look for when you engage a tutor.

Personally, I used to struggle with learning history in high school. It most likely had something to do with the very dry presentation of world history which was in fashion back in the early 60s. But history began to make sense when an expert lecturer used a timeline to explain the events

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Updated March 01, 2017 |
15 Reasons To Go To St. Swithins
You probably have several reasons why you think a specific school might be a good fit for your needs and requirements. Have you considered all fifteen of these reasons?

https://www.privateschoolreview.com/the-hill-school-profile As you zero in on the best private school for your child, keep this list of reasons for doing so handy.  The question you need to keep asking yourself is whether the fit is right for each of these attributes. You may not get all 15 items scoring 10 out of 10, but try to get as close as you can. Scoring these items is obviously a subjective matter. Remember that the schools which come closest to matching your requirements are the ones to which you should probably apply. Finding the right school is a process with a lot of moving parts. If you get one of these factors wrong, it won't kill the deal. It could, however, make your child's experience less than optimal. Here, then, are fifteen reasons why we think you should consider our school.

1. School size

Most preschools and nursery schools tend to be schools with a population of 75-100 students. Schools offering kindergarten through grade eight usually have a population of 200-500 students. As you search for schools on Private School Review, you will notice that some day schools show a student population of 800-1200 students. Our school includes prekindergarten through grade twelve. We have divided our student population into two divisions. Our elementary grades division and a high school division have their own administration and support staff. We may possibly add a middle school division in the future.

2. Religious emphasis

Private schools offer a wide variety of religious emphasis and education. Use the advanced

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Updated February 10, 2017 |
The Benefits of Tutoring
How does tutoring work? When should you engage a tutor for your child? Answers to these questions and more.
Photo: Highwaystarz Photography

Editor's note: I asked Noodle Pros to explain how tutoring works and how it might benefit private high school students. Their professional tutors provided the answers to the questions below. ~Rob Kennedy

Noodle Pros is an exclusive group of experienced, professional tutors who work in all tests and subjects from pre-kindergarten to graduate school. Tutors are available in 11 major U.S. cities, internationally, and online.  

1. At what age should parents consider having their children tutored? What are the warning signs that some remediation is necessary? 

Kalen Lister, Pre K-8 Expert: Parents can begin tutoring their children at four years of age to prepare their youngsters for the Pre-K admissions exams and interview readiness. While it seems surprisingly early to some, it can be a positive experience, one that helps kids forge an enthusiastic relationship with learning. Most children enjoy the special time and attention that the one-on-one format provides. Furthermore, they will be more calm and confident on test day if they have been exposed to critical concepts and the various test formats which they will encounter. This usually translates to better scores. Also, a good tutor can provide guidance to the parents about the types of games that will help deepen spatial, phonetic, arithmetic, and aural reasoning.

Many families, however, start incorporating tutoring when their children are in elementary school for any range of remedial needs, test preparation, executive functioning skills, application and interview coaching, and enrichment. If your child exhibits any of the following, a

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