Summer is usually a good time for the marketing team to review the year to date and plan for the year ahead. Strictly speaking, summer doesn't begin in most private schools until school is out. That can be anytime between the middle of May and middle of June, although some schools finish classes at the end of June. In any case, this is usually an excellent time to spend a couple of days reviewing your marketing initiatives. It is important to see what's working and what isn't working.
I like to think of marketing from the perspective of the home-owners I used to represent back in the 80s when I was a real estate broker in the Litchfield Hills of Connecticut. I would explain to them how important it was to view their home and surroundings just as a potential buyer would. Buyers see things which you are so accustomed to seeing that you don't see them. The things which you do not see objectively could well be deal breakers. The same principle is true in marketing your school. Certain things which you take for granted or think are not important could be deal-breakers for potential families looking at your school.
Against that backdrop, let's took a look at each of your marketing tools as well as your overall campaign.
1. Your website
Think of your school's website as the front door to your school. The entrance to your school is warm and inviting, isn't it? Perhaps it is impressive, even imposing. The
Marketing a private school is one of the tasks which can be daunting for school administrators of the small to medium-sized school. That is mainly because most heads of school have as their principal duty raising money. That responsibility is a full-time job by itself. Naturally, heads of school have a host of administrative duties as well. Moving down the organization chart, private school business managers have to keep the books balanced, manage the cash flow and deal with the overall management of the physical plant. Academic deans manage the teachers and what happens in the classroom. As a result, the admissions office ends up with the marketing brief, such as it is, in smaller schools. Most of the time marketing in the small school consists of making sure the website is updated, regular posts to the social media pages are done, and an admissions catalog is produced annually.
This state of affairs contrasts sharply with large private schools which can afford to hire the professional marketing staff needed to promote their schools effectively.
What is remarketing?
So, I can just imagine you reading this and thinking that you barely have time to market your school, much less remarket it. Anyway, what exactly is remarketing?
You and I are targets of companies' remarketing efforts every time we surf the web. For example, I was looking at bread machines the other day. After I left Amazon, I went to The Guardian to check the headlines and then went on to Facebook. Each
Editor's note: I asked the experts at Noodle Pros to show us how to improve verbal scores on one of the most widely-used private school standardized admissions tests, the SSAT. I am most grateful to Rebecca Scott, Clarissa Constantine, Travis Chamberlain, Karen Lister, Loren Dunn, Jonathan Arak, Garrick Trapp and Neil Seltzer for their invaluable advice and expertise. ~Rob Kennedy
1. Make learning vocabulary a family competition.
Pick two to five words a day and keep track of who in the family uses the words correctly the most. Players get extra credit for using 2 or more words in one sentence. The more students can hear words in context, the better they will be able to remember the meaning. Let your child choose the prize for the week's winner. To improve reading skills, have children read short online articles to you and explain what they mean. Ask what the main idea is and ask how the main idea is supported. - Rebecca Scott, 17 Years Tutoring
2. Study root words.
You may not know what malfeasance is, but if you recognize 'mal' you'll know that it has a negative connotation - Clarissa Constantine, 18 Years Tutoring
3. Create a word journal.
You don't have to know a new word every time you hear it, but you should write it down and then create a flashcard for each word. Memory tricks are helpful. Example: The mean truck driver was feeling truculent. - Travis Chamberlain, 15 Years Tutoring
4. Read articles, not
Having raised four children, I can tell you that occasionally you will have to think seriously about providing some kind of tutoring for your child. Now, don't confuse tutoring with the specialized help which your child will require if she has special needs or learning difficulties. That is a completely different situation. I have written about that in When Should You Consider A Special Needs School
Why does your child need a tutor?
Think of tutoring as that extra help your child needs to master a skill or to understand a concept. I know that you are probably wondering why your child can't get by with the teaching she receives every day at her school. Truthfully, her teachers may be providing about 90% of what she needs to learn something. Now, I am not knocking your child's teachers. The reality is that every child learns differently. And sometimes it simply takes a little longer for the light to go on, for that "Eureka!" moment we all have when suddenly we get it.
In this brief video Alex of Prepped & Polished offers three characteristics to look for when you engage a tutor.
Personally, I used to struggle with learning history in high school. It most likely had something to do with the very dry presentation of world history which was in fashion back in the early 60s. But history began to make sense when an expert lecturer used a timeline to explain the events
https://www.privateschoolreview.com/the-hill-school-profile As you zero in on the best private school for your child, keep this list of reasons for doing so handy. The question you need to keep asking yourself is whether the fit is right for each of these attributes. You may not get all 15 items scoring 10 out of 10, but try to get as close as you can. Scoring these items is obviously a subjective matter. Remember that the schools which come closest to matching your requirements are the ones to which you should probably apply. Finding the right school is a process with a lot of moving parts. If you get one of these factors wrong, it won't kill the deal. It could, however, make your child's experience less than optimal. Here, then, are fifteen reasons why we think you should consider our school.
1. School size
Most preschools and nursery schools tend to be schools with a population of 75-100 students. Schools offering kindergarten through grade eight usually have a population of 200-500 students. As you search for schools on Private School Review, you will notice that some day schools show a student population of 800-1200 students. Our school includes prekindergarten through grade twelve. We have divided our student population into two divisions. Our elementary grades division and a high school division have their own administration and support staff. We may possibly add a middle school division in the future.
2. Religious emphasis
Private schools offer a wide variety of religious emphasis and education. Use the advanced