Keeping in touch with your graduates is not easy these days. In the old days, you sent a chatty snail mail letter to your graduates two or three times a year. It was full of news about marriages, grad school, jobs, and so on. Of course, it always had updates and information about goings-on at school, sports results and a word from your favorite teachers. Those kinds of newsletter mailings to alumni still go out. If you can afford them, your older graduates will most definitely appreciate them. The reality is that each generation of graduates needs a method of communication which suits its expectations.
Printed mailings have been largely supplanted by interactive school web sites where graduates can log on and keep in touch with their classmates whenever and wherever they choose.
Most alumni relations staff realize that their most recent classes don't stay in touch in the same ways their older graduates do. Snail mail and printed materials are fine for the class of '70 and earlier. Even Web portals may only be effective for the classes prior to '00. Our recent grads are a completely different beast.
The classes from 2001 onwards are the text, cellphone, YouTube, Twitter, Tumblr, and the Facebook crowd. They are all about social networking. Put a class reunion on YouTube and the response will be tremendous. When one of your alums creates a group on a social networking site, it will invariably draw other alums. They all love keeping in
