SEO or Search Engine Optimization is a mystery to the uninitiated. It is one of those arcane sciences that webmasters everywhere have to be aware of. Unfortunately the mention of SEO for the rest of us prompts most of us to start reading email and texting friends. It's all so technical. The truth is that good SEO can enhance your marketing efforts. It can make your school more visible to the audience which you are trying to reach. Poor or non-existent SEO will bury your site so that it is practically invisible. So, ignore SEO at your own peril. At the least get your arms around the basics so that you can supervise your web management and design team authoritatively.
What is Search Engine Optimization? In its simplest terms SEO is making sure that your site's meta tags and content are optimized so that parents and students can find your site easily when they type specific words into a search engine. For example, if you ask Google to show results for the words "private schools" , it will oblige wWith millions of sites which have something to do with "private schools". But be more specific and ask Google to find you private schools in Raleigh, North Carolina, for example, and instantly your search results will narrow and be more focused. That's the point of SEO. To make your Web site more visible.
10 years ago SEO didn't matter much. The Web was just beginning to
If you attended a private school and can afford to make a major gift to your alma mater, call your head of school. Discuss it with him or her. Once you get some broad agreement about how your gift can be used, then work out the legal and financial details with your advisers. The estate planning and tax consequences of a major gift are far too complex to be left to chance.
If you are a fund-raiser at a school, assume nothing. That shy 3rd grader who became a school teacher and never married just may surprise you. On the other hand the 8th grader who became a famous Wall Street trader may or may not have the means your school teacher alumna has. Cultivate everybody who attended your school. If they live far away from the school, Facebook and Twitter will keep them involved if you use those social media imaginatively and tastefully. A monthly email and an annual mailing via snail mail will complete the communications side of things. We'll look at some of the other things a private school can do to raise money in a separate article.
Finally, this article is aimed at
So, where does cyberbullying fit in? Cyberbullying or bullying done electronically is extremely difficult for adults to detect. The reason why is that cyberbullying lurks in the virtual shadows created by Facebook and cellphones. Unless you are a fan of somebody and can monitor their Facebook account or have access to their cellphone, you cannot definitively prove that cyberbullying is actually happening.
The Forms of Cyberbullying
Sexting is the texting of sexually explicit messages or transmitting sexually explicit photos via cellphone. The problem with all these electronic forms of bullying is that once they are transmitted they are archived on a server or servers somewhere in cyberspace. Put another way, if you send a nude photograph of yourself to a lover via your cellphone, how do you know that it hasn't been forwarded to somebody else. What if you have a fight with that lover and he decides to take revenge. Well, it's not a pretty picture.
Teens, and girls in particular, seem to be more susceptible to this form of bullying. That's because they take cellphones and other forms of electronic communication for granted. Many girls feel that sexting