School Marketing SEO: To Do and What Not to Do
When searching on Google, how often do you venture beyond the first page of results? Do you click on the top-ranking website? Statistics show that 27.6% of people click on the first result they see on Google. So, the burning question is: How can you position your school in that coveted #1 spot?
The answer lies in implementing effective search engine optimization (SEO) techniques for your school to rank highly on specific keywords. SEO involves tailoring your website to meet the criteria that Google considers when ranking websites. SEO is one of the most powerful tools for boosting your school’s enrollment marketing strategy.
First, what is a keyword? A keyword is anything a user searches on Google. When parents search “private school in Los Angeles,” you want to ensure you rank well on that keyword.
You might wonder if you need to be an SEO expert to improve your website's visibility and increase your keyword ranking. Fortunately, the answer is no! A significant portion of SEO can be accomplished organically by having a well-designed website and understanding the basics of what to do and what not to do.
Here are some top SEO to-dos and not to-dos to help reach that coveted #1 spot for school marketers.
So instead of the basic “school logo” alt text, you could spruce it up to be:
The Best Middle School in Los Angeles | Independent School in LA | Logo
Notice that this contains relevant keywords while also giving a description of the image. (To note: alt texts are also important for visually impaired users that use a text-to-speech feature to browse the internet)
Even if you're not a school SEO expert, following these basic practices can significantly enhance your website's visibility. By simply filling out the aforementioned elements, you're already one step ahead of the competition.
Keep in mind that SEO is an ongoing process and an important part of your school marketing, so staying up to date with industry trends and algorithm changes is crucial. Regularly monitoring and adjusting your SEO strategies will help maintain your school's strong online presence.
Remember, the ultimate goal is to provide valuable and relevant content to your target audience. By optimizing your website for search engines, you increase the chances of reaching prospective parents and students who are actively seeking the educational opportunities your school offers.
Would you like to learn more about optimizing your school's digital marketing? Private School Review has partnered with Truth Tree, an award-winning digital marketing agency specializing in private schools and boarding schools, to help schools with their online presence.
To learn more, please contact hello@truthtree.com. Our team is eager to provide you with further information and discuss how Truth Tree can tailor their services to meet your specific needs. Don't miss out on this opportunity to elevate your school's digital marketing game and achieve remarkable results.