Marketing and Technology
Disclaimer: I am writing this article about IT infrastructure with small private schools in mind. I am basing my suggestions on my more than thirty years working as an IT professional in private schools and selling technology equipment and services to them. It is my hope that these talking points will save you some money and give you and your staff some peace of mind so that you can focus on the important job you have, namely, teaching your students. ~Rob Kennedy, MCT, CSE
Most medium to large-sized schools will have professional IT staff on their payroll. But, while small schools need professional IT advice just as much, if not more, than the larger schools do, finding the money to pay for the needed expertise is always a major challenge in a small school. Here then are some practical, low-cost solutions to keep your important data secure.
1. Put all your applications and data in the cloud.
This is probably the least expensive way for a small school to deal with securing your important data. For purposes of this essay, I define important data as the confidential personal and academic information which your families and students have entrusted to you. Important data also includes the school's financials and business correspondence.
Ten or fifteen years ago you would have been told that you have to have a server and a complicated network infrastructure to keep everything secure. Nowadays you can keep everything secure in the cloud. Yes, literally there is an app for that.
Marketing a private school is one of the tasks which can be daunting for school administrators of the small to medium-sized school. That is mainly because most heads of school have as their principal duty raising money. That responsibility is a full-time job by itself. Naturally, heads of school have a host of administrative duties as well. Moving down the organization chart, private school business managers have to keep the books balanced, manage the cash flow and deal with the overall management of the physical plant. Academic deans manage the teachers and what happens in the classroom. As a result, the admissions office ends up with the marketing brief, such as it is, in smaller schools. Most of the time marketing in the small school consists of making sure the website is updated, regular posts to the social media pages are done, and an admissions catalog is produced annually.
This state of affairs contrasts sharply with large private schools which can afford to hire the professional marketing staff needed to promote their schools effectively.
What is remarketing?
So, I can just imagine you reading this and thinking that you barely have time to market your school, much less remarket it. Anyway, what exactly is remarketing?
You and I are targets of companies' remarketing efforts every time we surf the web. For example, I was looking at bread machines the other day. After I left Amazon, I went to The Guardian to check the headlines and then went on to Facebook. Each