Marketing the small private school is a challenge in the best of times. In the post-pandemic world we all live in, that challenge often seems impossible. It is not when you handle it head-on. You can't ignore it or make excuses. Denial or procrastination will not solve the problem. Identifying your school's brand will help point you in the right direction. So, here are a couple of things you can do to improve the marketing of your school. While I am writing this article for the head or owner of a school, many points fit a parent's viewpoint.
This video explains the basics of branding.
What follows are primary questions you need to ask yourself and your marketing committee if you have one. The answers will help drive your marketing program.
Who are your prospective families?
What are the demographics