Marketing and Technology

Advances in technology have changed the way businesses market themselves. This section provides tips on social media marketing, information on the latest technology being used and SEO basics for private schools.

View the most popular articles in Marketing and Technology:

Marketing Your School: Welcoming New Students

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Marketing Your School: Welcoming New Students
Why is welcoming students so important? Because it makes new students and their families feel that they are part of the school community from Day 1. More about this valuable marketing tool here.

Spring is an exciting time both for private schools and for their new incoming students. Now, I know you're thinking, "Why spring? I thought schools opened in the fall? In September." Well, of course, you're right. Schools do welcome their new students at the beginning of the fall semester. But they also make a big fuss about their new students in the spring. After all, why talk about success once when you can talk about it all year long. It's just good marketing. Private schools are constantly looking to fill their empty seats. While certain times of the year are busier than others in the admissions department, the director of admissions has to focus on her school's finding new students throughout the year. Welcoming new students is an essential part of her job.

 

This video shares some tips on creating social media content.

 

 

Why is welcoming students so important?

 

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Keep Ransomware Out of Your School

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Keep Ransomware Out of Your School
Small organizations like private schools are just as vulnerable to ransomware attacks as large organizations are. Here's how to deal with ransomware in your school.

IT Director answering her phone: "Hello, Yvonne here. How can I help you?"

Finance Assistant: "Yvonne! My computer's got something wrong with it. Everything's frozen and I can't access QuickBooks. And there's a message on my screen saying it's been hacked. What do I do?"

 

This scenario is a lot more common than you think. Ransomware attacks strike large organizations and small ones. While you wouldn't think private schools would be vulnerable to such attacks, they are just as exposed as a Fortune 500 company. Although I have earned IT certifications over the years, you and I are going to listen to what the experts in the IT security field have to say about ransomware, and, most importantly, how to protect your school from these unwelcome attacks.

 

What is ransomware?

 

The United States Government's 

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Identifying Your School's Brand

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Identifying Your School's Brand
Creating a brand identity for your school is an essential part of your marketing strategy. We walk you through the process.

Marketing the small private school is a challenge in the best of times. In the post-pandemic world we all live in, that challenge often seems impossible. It is not when you handle it head-on. You can't ignore it or make excuses. Denial or procrastination will not solve the problem. Identifying your school's brand will help point you in the right direction. So, here are a couple of things you can do to improve the marketing of your school. While I am writing this article for the head or owner of a school, many points fit a parent's viewpoint.

 

This video explains the basics of branding.

 

 

What follows are primary questions you need to ask yourself and your marketing committee if you have one. The answers will help drive your marketing program.

 

Who are your prospective families?

What are the demographics

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5 Easy Steps To Marketing Your School

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5 Easy Steps To Marketing Your School
Marketing the small private school can be done affordably and effectively. We suggest five easy steps to make that happen.

You run a small private school. You're facing many challenges filling seats. You're concerned about how next year's intake will look. With all the unexpected expenses facing you during the pandemic, you can't afford to hire a marketing firm to promote your school. So, what to do? The answer to that question lies in your school's unique trove of photos, news, testimonials, awards, and other memorabilia. I'm presuming that you have all those materials saved somewhere on your school's computers. If they are spread about over several computers, save them all in one system that is backed up securely. Better yet, save them in the cloud. These materials are unique and priceless. Saving them securely in the cloud is an expense that you should consider as cheap insurance. (I'm not sure how your accountant will allocate that expense, but we'll let her decide.)

Where am I going with this? Well, take a moment to look at commercial websites or commercial Instagram accounts. The photos and the artwork grab your attention, don't they? They draw you into their story. They help deliver the message. That's all I'm suggesting that you do with your collection of digital photos. They're unique. They'll your story to a stranger who knows nothing about your school and how excellent its reputation and academics are. They're one of the first steps in generating contact by email or phone with your school. You know how to convince parents to send their children to your school. But you need

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5 Ways To Use Social Media To Market Your School

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5 Ways To Use Social Media To Market Your School
We look at ways in which your small to medium-sized private school can use social media to make families past, present, and future aware of your school.
Social networking for business

I was an early adopter of social media so I can tell you that the growth of the genre which I have witnessed has been remarkable. The instant communications and universal accessibility of social media have powered revolutions around the world as you and I both know. Sadly, social media has been manipulated and abused by governments and political movements that seek to undermine and destroy institutions. 

For the purposes of this article, we shall set aside those negative aspects of social media and look at ways in which your small to medium-sized private school can use social media to make families past, present, and future aware of your school. If your school has the budget for professional social media curators and a fully-integrated marketing program, you are all set. However, if you have limited resources for marketing your school and are not certain how to proceed, I have written this article with your school in mind.

Before we look at some suggestions for using social media, I want you to set aside any misconceptions which you might have about social media. I run into people all the time who say "I don't use Facebook." "I can't be bothered with Twitter." "YouTube is a waste of time." Interestingly enough, they never seem to mention Instagram or LinkedIn which are popular with millennials and the business community respectively. Social media is essentially an electronic form of socializing. Years ago we sent postcards to our friends and family when we traveled.

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