Running a Private School

Get help and guidance on running a private school. Find guidance and resources related to administration, fundraising and marketing. Explore strategic plan development, creative fundraising ideas and the latest technology uses in marketing.

View the most popular articles in Running a Private School:

Securing Your School

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Securing Your School
With the rise of school shootings and other violent incidents, it is essential to have a comprehensive plan in place to protect everyone on your school campus.

Ensuring the safety and security of students and faculty members in schools is a top priority for educators, parents, and community members alike. With the rise of school shootings and other violent incidents, it is essential to have a comprehensive plan in place to protect everyone on your school campus. In this article, we will comprehensively analyze the key factors that impact school security, including planning by a professional security firm, cost, how to implement recommendations, buy-in from stakeholders, and the importance of considering the impact on students and staff when making decisions.

Hire a professional security firm.

Planning by a professional security firm is a critical component of school security. These firms have the expertise and experience to identify potential risks and develop effective mitigation strategies. In addition, they can thoroughly assess the school's physical environment, including the building layout, access points, and existing security measures. Your board can then develop a customized security plan that addresses the unique needs of the school. However, the cost of hiring a professional security firm can be a significant barrier for many schools. The expenses associated with a comprehensive security plan can be substantial, and the school must weigh the benefits of increased security against the financial constraints of the budget. This tradeoff can be challenging, but ensuring that the school is adequately protected is vital while being mindful of the available financial resources.

Effective implementation is vital.

Implementing the recommendations made by a security firm is another critical aspect

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School Security: It Could Never Happen Here Or Could It?

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School Security: It Could Never Happen Here Or Could It?
School shootings and other emergency situations won't happen in your school, right? Who knows! Better to put in place the steps necessary to protect the school community than to be caught unprepared.

We see the never-ending reporting about school shootings. They occur in places we may have visited. We may even have friends and relatives whose lives have been impacted by this violence that seems endemic in our society. But that could never happen in our children's school, or could it?

Safety is at the top of the list of concerns for parents and students. Harassment, bullying, and COVID are all still concerns, but shootings have unnerved people in every age group and walk of life. It seems as though no public place is safe anymore.

Preparing for emergencies is an ongoing process—even if a school (public or nonpublic) is at a high state of readiness for an emergency, there will still be a need for continued security, safety, and emergency management. Source: REMSTA (Readiness & Emergency Management for Schools)

Prevention

Preventing incidents from happening requires action from you and your children's school. You are partners in keeping young people safe.

The Parent's Obligation

  • Understand the measures your school has put in place to prevent incidents from occurring.
  • Discuss these measures regularly with your children.
  • Teach your children to be situationally aware.
  • Keep your lines of communication open and relaxed, so your children will tell you about anything and everything.
  • Keep your phone charged with the school's emergency alert application configured to notify you anytime.
  • Monitor your local weather conditions as emergencies can include severe storms, tornadoes, and flash floods.
  • Teach your children how to call 911 for help.
  • Teach your children how to alert
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Marketing Your School: Welcoming New Students

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Marketing Your School: Welcoming New Students
Discover how welcoming new students strengthens school marketing, with updated 2026 insights and proven onboarding strategies.

This article has been updated to reflect 2026 data and recent developments.

Welcoming new students is one of the most important components of marketing your school. First impressions shape not only student satisfaction but also retention, parent advocacy, and long-term enrollment growth. Financial costs and school comparisons remain key considerations for families, but increasingly, the quality of the transition experience plays a decisive role.

According to recent data from the National Center for Education Statistics, private school families are placing greater emphasis on communication, personalization, and student support than in previous years. Schools that create a structured and engaging welcome process are better positioned to build trust early and strengthen their reputation.

Things You Should Consider and Compare

Depending on where families live, local schooling options can compare to private schools in several ways. Nearby schools may offer strong academics and extracurricular opportunities. However, the onboarding and community experience often differentiates private schools.

If you are evaluating how your school presents itself to new families, compare these important considerations:

  • Attention to students - smaller class sizes help teachers engage every student in the classroom.
  • Quality of faculty - many private school teachers hold advanced degrees in their subject areas.
  • Quality of resources - facilities, libraries, arts programs, and athletics are often significant differentiators.
  • Challenging academics - students are encouraged to question and engage deeply with material.
  • Broad and diverse offerings - AP courses, specialized programs, and extracurriculars remain central.
  • College counseling - strong advising programs continue to be a major value point.
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Planning For Future Growth

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Planning For Future Growth
This article will help small schools understand the process that large schools with ample resources to hire consultants and strategic planners use to plan their future growth.

Planning for the future growth of your school in these uncertain times is a challenging exercise. The object of this essay is to give you some guidelines to help you and your trusted advisors plan for the next five years. I am writing this for small schools to help you understand the process that large schools with ample resources to hire consultants and strategic planners use to plan their future growth.

Components of Your Plan For Future Growth

  • Develop an overview of what you want to achieve.
  • Investigate the competition.
  • Examine your organization.
  • Develop an implementation plan.
  • Develop a marketing strategy.
  • Outline the risks your school faces.
  • Hold information sessions with members of your school community.
  • Track your progress towards your objectives.

Overview

Keep your overview brief yet comprehensive. It should explain the goals of your Plan for Future Growth. For example, if your area is experiencing rapid growth, refer to that as the underlying reason for building your Plan for Future Growth. Then write something like, "Anytown has had an influx of new families at a rate exceeding national averages. As a result, we aim to prepare for the demand for private school seats by adding one class to each grade over the next five years."

Include the important points of your Plan. The overview is a summary, not a detailed list of the things you wish to accomplish.

Investigate Your Competition

First of all, know who your competition is. Use Private School Review to search for and identify schools with similar profiles within

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Keep Ransomware Out of Your School

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Keep Ransomware Out of Your School
Small organizations like private schools are just as vulnerable to ransomware attacks as large organizations are. Here's how to deal with ransomware in your school.

IT Director answering her phone: "Hello, Yvonne here. How can I help you?"

Finance Assistant: "Yvonne! My computer's got something wrong with it. Everything's frozen and I can't access QuickBooks. And there's a message on my screen saying it's been hacked. What do I do?"

This scenario is a lot more common than you think. Ransomware attacks strike large organizations and small ones. While you wouldn't think private schools would be vulnerable to such attacks, they are just as exposed as a Fortune 500 company. Although I have earned IT certifications over the years, you and I are going to listen to what the experts in the IT security field have to say about ransomware, and, most importantly, how to protect your school from these unwelcome attacks.

What is ransomware?

The United States Government's Stop Ransomware website defines ransomware as follows: "Ransomware is a form of malware designed to encrypt files on a device, rendering any files and the systems that rely on them unusable. Malicious actors then demand ransom in exchange for decryption."

This video explains ransomware.

"It couldn't happen in my school."

Why should your private school be concerned about ransomware? After all, your school is such a small organization. Why would anybody attack our school? Another security expert tells you why.

cWatch explains why hackers do what they do: "Some common reasons for hacking include basic bragging rights,
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Recent Articles

Should Your Child Stay at the Same Private School K–12?
Should Your Child Stay at the Same Private School K–12?
Explore whether your child should attend the same private school from kindergarten through graduation, weighing academic continuity, friendships, changing needs, tuition costs, and opportunities at different educational stages.
When Your Child's Closest Friends Leave Private School
When Your Child's Closest Friends Leave Private School
Learn how to support your child when close friends leave private school, manage loneliness, maintain friendships, encourage new connections, recognize emotional challenges, and decide when additional school support is needed.
When Your Child Doesn't Connect With Their Teacher
When Your Child Doesn't Connect With Their Teacher
Discover when parents should intervene if their child struggles to connect with a private school teacher, including warning signs, communication strategies, classroom concerns, and practical steps toward improving relationships.

Running a Private School

ADMINISTRATIVE
Here you'll find information on the administrative side of running a private school. We'll cover strategic plan development, state regulations, human resources and school safety. Learn more about the obstacles of taking over a struggling school, get tips on hiring a headmaster, and receive expert advice on dealing with bad press.
FUND-RAISING
Private schools often need to be creative when it comes to funding. This section provides tools, tips and resources on fundraising. Learn more about supporting your school, how to handle major gifts, and why keeping in touch with graduates can benefit your budget.
MARKETING AND TECHNOLOGY
Advances in technology have changed the way businesses market themselves. This section provides tips on social media marketing, information on the latest technology being used and SEO basics for private schools.