Running a Private School

Get help and guidance on running a private school. Find guidance and resources related to administration, fundraising and marketing. Explore strategic plan development, creative fundraising ideas and the latest technology uses in marketing.
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Updated April 11, 2017 |
SEO for Private Schools - Part I: Basics
If you are responsible for marketing your school, you probably have encountered the term SEO. If you are unfamiliar with SEO, this article will introduce you to the basic concepts.
Introduction
 
SEO or Search Engine Optimization is a mystery to the uninitiated. It is one of those arcane sciences that webmasters everywhere have to be aware of. Unfortunately, the mention of SEO for the rest of us prompts most of us to start reading email and texting friends. It's all so technical. The truth is that good SEO can enhance your marketing efforts. It can make your school more visible to the audience which you are trying to reach. Poor or non-existent SEO will bury your site so that it is practically invisible. So, ignore SEO at your own peril. At the least get your arms around the basics so that you can supervise your web management and design team authoritatively.

Basics
 
What is Search Engine Optimization? In its simplest terms SEO is making sure that your site's meta tags and content are optimized so that parents and students can find your site easily when they type specific words into a search engine. For example, if you ask Google to show results for the words "private schools" , it will oblige wWith millions of sites which have something to do with "private schools". But be more specific and ask Google to find you private schools in Raleigh, North Carolina, for example, and instantly your search results will narrow and be more focused. That's the point of SEO. To make your Web site more visible.
 


10 years ago SEO didn't matter much. The Web was
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Updated June 13, 2016 |
5 Ways to Support Your School
Supporting your school is more important now than ever. Here are five ways to lend a financial hand.
You worked harder than you ever thought you possibly could. Your teachers demanded excellence. Your best. There were many times when you doubted your own ablities to make it. In the end they knew what they were doing. They also knew what you were acapable of. They helped lay that solid foundation for success in later life.
 
Your coaches refined your game. Showed your tips and tricks which made your more competitive. All without losing sight of good sportmanship and the benefits of regular exercise and physical activity.
 
But most importantly you graduated from your school with the best thing of all: a network of friends and classmates which will be yours for life.
 
Now it's time to consider how to give something back to that amazing school which nurtured you. Don't worry that your gift will be too small to matter. Give what you can.
 
Here are five ways in which you can support your school.
 
Annual Giving
 
Annual giving is the foundation of most private schools' fundraising efforts. Typically graduates, or alumni/alumnae as they are called,  are encouraged to make a gift every year in support of their school. It's the same concept as the gift you make to support your public radio station or other charity. The gifts range from small amounts to $5,000, $10,000 or more depending on the graduate's financial strength and capabilities. Parents and grandparents are often asked to support the school in this way as well. This has a certain appeal to families which have sent several generations
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Updated May 26, 2016 |
SCVNGR adds a new layer to the social media world. Jeff Kirchik explains what SCVNGR is and how it works.
Editor's Note: When social media first came on the scene, most institutions including private schools tended to dismiss it as something kids did. But Facebook and Twitter gained enormous traction once schools figured out how to use them effectively. With that in mind I asked Jeff Kirchick, a Roxbury Latin alum, to tell us about SCVNGR, one of the newest social media tools. He was kind enough to answer my questions. ~ Robert Kennedy.
 
1. SCVNGR is the newest social media tool on the scene. Tell us a bit about it, how it works and how it came into being?
 
Founded by CEO and “Chief Ninja” Seth Priebatsch, SCVNGR started as a project at Princeton University. Noticing his friends’ fingers glued to their phones, Priebatsch wanted to come up with a way to leverage mobile technology as an engagement tool.  SCVNGR started focusing on universities, museums, and other institutions but has now expanded to a business with more than 1000 partners and 65 employees. 
 
Used as a recruitment and retention tool at over 350 Universities, SCVNGR is part game and part game platform. Playing is simple and students go places on campus, do challenges, and earn points. Students can play custom challenges and treks on SCVNGR’s iPhone/Android app or via SMS.
 
As a proud Roxbury Latin alum, Jeff Kirchick decided to introduce SCVNGR to independent high schools over the summer. Since July, Exeter, Andover, and Roxbury Latin have all signed on. In regards to the high school and university market
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Updated February 10, 2017 |
Major Gifts to Private Schools
The only way private schools can build their financial security is through gifts. Major gifts offer proof of how deeply many donors feel about their private schools. Their munificence is a wonderful example to others.

Several private schools have received major gifts over the past several years. For purposes of this article, we shall define a major gift as one hundred thousand dollars or more. In addition to highlighting the generosity of the donors, we also want to illustrate how the gifts are being used. But before we begin looking at some examples of donors and their gifts, you are probably wondering why people would want to give large sums of money to their schools in the first place.

The main reason your wealthy graduates can and should give major gifts to your school is the simple fact that they know your school. They understand its mission. They appreciate the foundations which their school gave them for success in college and in their careers and adult lives.

The other reason why your graduates will be more sympathetic to your asking for a major gift is that you have kept in touch. Besides your Annual Appeal and the regular alumni events which you hold, you have sent out e-newsletters at least once a semester. Your potential major donors know that the hockey rink needs replacing. They understand the need for endowing teaching positions.  They are sympathetic with your determination to develop a strong financial aid pool so that you can diversify your student body. They know that one of your fondest hopes is for the building of an arts center with practice studios and a theater. Well, you get the idea. Your wishlist is only limited by

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Updated December 21, 2016 |
Preventing Cyberbullying
Bullying has gone electronic. It's called cyberbullying and it is rampant.

Bullying has been part of our human existence since time began. While bullying goes by different names and takes several different forms, whether you call it intimidation or threatening, whether you do it verbally or with your body language, bullying is upsetting and unnerving behavior. Fortunately for us parents, it is completely unacceptable in most private schools, as it should be everywhere else. Most private school discipline codes have strict policies concerning bullying. Be aware that these policies are enforced quickly because students are governed by contract law. In other words, the contract which you signed with the school spells out very clearly the consequences of any infractions of the school's discipline code. Those consequences, such as suspension, or worse, expulsion, will happen swiftly.

Naturally, like just about anything else you can think of, bullying has gone electronic. If you thought that bullying was hard to detect in its analog forms, you can imagine how much more difficult electronic or cyberbullying, as it is now called, is to detect. So, where does cyberbullying fit in? As I noted, cyberbullying or bullying done electronically is extremely difficult for us adults to detect. The reason why is that cyberbullying lurks in the virtual shadows created by social media and smartphones. Unless you are following somebody and can monitor their various social media accounts or have access to their mobile device, you cannot definitively prove that cyberbullying is actually occurring. I used the term social media which itself used

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Running a Private School

Administrative

Here you'll find information on the administrative side of running a private school. We'll cover strategic plan development, state regulations, human resources and school safety. Learn more about the obstacles of taking over a struggling school, get tips on hiring a headmaster, and receive expert advice on dealing with bad press.

Fund-raising

Private schools often need to be creative when it comes to funding. This section provides tools, tips and resources on fundraising. Learn more about supporting your school, how to handle major gifts, and why keeping in touch with graduates can benefit your budget.

Marketing and Technology

Advances in technology have changed the way businesses market themselves. This section provides tips on social media marketing, information on the latest technology being used and SEO basics for private schools.