Running a Private School

Get help and guidance on running a private school. Find guidance and resources related to administration, fundraising and marketing. Explore strategic plan development, creative fundraising ideas and the latest technology uses in marketing.

View the most popular articles in Running a Private School:

Secrets to Becoming a Great School

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Secrets to Becoming a Great School
Discover the essential ingredients that drive academic success and cultivate a thriving school community.

Every school can become a great school. All it takes is great communication, solid academics, inspiring teachers, enthusiastic parents, and a supportive board. Some schools have solid academics and inspiring teachers but don't get the word out about their teachers and what's being taught. In other words, they lack great communication. Some schools have visionary leaders but lack the support of their board of trustees. You need all five attributes present to be a great school. Let's look at them in detail.

Great Communication

Thirty years ago, most schools published an expensive printed catalog that looked like one of those expensive coffee table books. Indeed, that was how it was intended to be used. When parents had their friends over, and your school's beautiful, eye-catching catalog was spotted, the conversation invariably turned to St. Swithin's, how great that school was, and how much their children enjoyed going there. Many schools still produce those lavish catalogs and they can and do serve a purpose. Truthfully, they have mostly gone the way of the buggy whip.

The other old-fashioned way of communicating was by writing a letter or sending a thank you note. Catalogs and letters have been replaced by email, texting and messaging via apps like WhatsApp and Viber, as well as social media such as Facebook, Instagram, YouTube, and TikTok. Nowadays, we all expect communications to be instantaneous. We have to get our news and information at warp speed. Of course, letters still have their place for

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On Being An Effective Leader

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On Being An Effective Leader
From managing unexpected challenges to fostering resilience among faculty and students, this piece delves into the essential strategies that educational leaders can employ to steer their institutions through turbulent times. Discover valuable insights and practical advice that can make a significant difference in the face of adversity.

The wave of anti-semitism crashing over the United States in the fourth quarter of 2023 seems to me to have been inevitable. I will leave it to far more qualified writers than I to explore the causes and effects of such a vast disturbance. However, I recommend that you take time to read source materials and understand the issues involved.

However, I want to remind the heads of private day and boarding schools that they can and should learn three critical lessons from what we all are experiencing. The chief officer of any institution must be a listener, a learner, and a leader.

Listen

Overwhelming expressions of opinion don't come out of nowhere. It's like you and I putting a pot of water on the stove and turning the dial to high. You know the pot could and will boil, but you can continue your business until then. Right? Wrong! Before you know it, the pot is boiling uncontrollably all over the place. Don't ignore issues you hear about on your campus. It doesn't matter whether it's the cleaning crew, your physics teacher, or a member of the board of trustees. Every voice is important, and you must listen carefully to each and every one.

Read articles such as Dr. Susan Whitbourne's 10 Qualities of Great Listeners. Understand her very clear advice:

  • Listening is a basic social skill, but it takes practice to do well.
  • Listening and perceived partner responsiveness form a positive
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Admissions Matters: Following Up, The Competition, & Deadlines

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Admissions Matters: Following Up, The Competition, & Deadlines
Navigating the complex landscape of private high school admissions requires expertise and insight. This article delves into essential areas that every school should master: inquiry follow-up, standing out in a competitive market, and choosing between rolling admissions and fixed admissions deadlines.

Navigating the complex landscape of private high school admissions requires expertise and insight. This article delves into essential areas that every school should master:

  • Inquiry follow-up
  • Standing out in a competitive market
  • Choosing between rolling admissions and fixed admissions deadlines

Discover effective strategies for personalized inquiry follow-ups that engage prospective families. Learn how to differentiate your school from competitors by identifying your unique selling points. Understand the implications of choosing rolling admissions or a fixed admissions deadline and what it means for your school's operations and appeal. Whether you are an admissions professional or a school leader, this article provides actionable insights to elevate your admissions process.

Inquiry Follow-up

Personalized Email Response

Acknowledge each inquiry with a personalized email response. Address the person by their name and answer any specific questions they might have asked. If they didn't ask any specific questions, briefly introduce the school and what it offers.

Regular Newsletters

Send regular newsletters about the school's activities, achievements, and updates. These could also include student testimonials, information about the faculty, and details about the curriculum. It's an excellent way to keep prospective students and parents engaged.

Phone Follow-Up

If the inquirer has provided a phone number, make a personal call after sending an initial email. Your call gives a personal touch and can help answer any immediate questions the person may have.

Virtual Information Sessions

Virtual information sessions can effectively give a more detailed overview of the school's offerings. Invite the inquirers to these sessions, where they

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School Marketing SEO: To Do and What Not to Do

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School Marketing SEO: To Do and What Not to Do
When searching on Google, how often do you venture beyond the first page of results? Do you click on the top-ranking website? Statistics show that 27.6% of people click on the first result they see on Google. So, the burning question is: How can you position your school in that coveted #1 spot?

When searching on Google, how often do you venture beyond the first page of results? Do you click on the top-ranking website? Statistics show that 27.6% of people click on the first result they see on Google. So, the burning question is: How can you position your school in that coveted #1 spot?

The answer lies in implementing effective search engine optimization (SEO) techniques for your school to rank highly on specific keywords. SEO involves tailoring your website to meet the criteria that Google considers when ranking websites. SEO is one of the most powerful tools for boosting your school’s enrollment marketing strategy.

First, what is a keyword? A keyword is anything a user searches on Google. When parents search “private school in Los Angeles,” you want to ensure you rank well on that keyword.

You might wonder if you need to be an SEO expert to improve your website's visibility and increase your keyword ranking. Fortunately, the answer is no! A significant portion of SEO can be accomplished organically by having a well-designed website and understanding the basics of what to do and what not to do.

Here are some top SEO to-dos and not to-dos to help reach that coveted #1 spot for school marketers.

  1. Content Is SO Important

    This cannot be understated. If your site hasn't been updated recently and lacks substantial written content, your first step is to (re) write fresh

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Securing Your School

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Securing Your School
With the rise of school shootings and other violent incidents, it is essential to have a comprehensive plan in place to protect everyone on your school campus.

Ensuring the safety and security of students and faculty members in schools is a top priority for educators, parents, and community members alike. With the rise of school shootings and other violent incidents, it is essential to have a comprehensive plan in place to protect everyone on your school campus. In this article, we will comprehensively analyze the key factors that impact school security, including planning by a professional security firm, cost, how to implement recommendations, buy-in from stakeholders, and the importance of considering the impact on students and staff when making decisions.

Hire a professional security firm.

Planning by a professional security firm is a critical component of school security. These firms have the expertise and experience to identify potential risks and develop effective mitigation strategies. In addition, they can thoroughly assess the school's physical environment, including the building layout, access points, and existing security measures. Your board andThis information can then develop a customized security plan that addresses the unique needs of the school. However, the cost of hiring a professional security firm can be a significant barrier for many schools. The expenses associated with a comprehensive security plan can be substantial, and the school must weigh the benefits of increased security against the financial constraints of the budget. This tradeoff can be challenging, but ensuring that the school is adequately protected is vital while being mindful of the available financial resources.

Effective implementation is vital.

Implementing the recommendations made by a security firm

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We look at several ways you can use to search for private schools. Whether you are beginning the search process for a school for your child or just want to find out more about particular schools, we offer some tips and tricks to make searching more efficient.
Secrets to Becoming a Great School
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Discover the essential ingredients that drive academic success and cultivate a thriving school community.
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