Many parents feel that they know a school because they have spent time on its website. They 'liked' the school's Facebook page and are following it on Twitter. They also have watched all the YouTube videos the school has posted on its YouTube channel. They and their child are convinced that the school is a good fit for them and their requirements. So why bother actually hopping on a plane, renting a car, booking accommodation and taking all that time to go and visit the school? It goes without saying that you need to visit any school to which you are thinking of sending your child if at all possible. The school will insist on it because they want to meet you in person whenever possible.
Your educational consultant may have given the schools glowing reports. Your great uncle has always spoken about his years at one of the schools on your shortlist with great fondness. In fact, he has given generously to his alma mater. One of your colleagues in the Boston office has a daughter at another school on your shortlist. She apparently loves her school's equestrian program. But that's their opinion. You and your child need to set foot on each campus on your shortlist, scope each one out and use your own judgment to determine whether your child will be happy there for three or four years.