Running Your School: Managing Enrollment

What is a choir school? It is a private school serving the choristers of a cathedral, college or large parish church. The choristers can be boys or girls or boys and girls depending on the institution with which the school is affiliated. The United Kingdom enjoys a long history of this genre of private school. As the Choir Schools Association notes:

"Choir Schools are amazing places where young choristers enjoy learning and playing. Their work takes them into stunningly beautiful buildings on a daily basis. There is no better educational and musical training start for boys and girls aged seven years and up who love to sing."

Residential and day choir schools have seen a steady decline in their numbers since the 1950s for three reasons. Two devastating world wars in Britain drastically altered the social and economic landscape in that country. Changing values in modern society throughout the world have seen parents choose alternative forms of education for their children. Finally, the tremendous cost of educating children in a choir school has forced many sponsoring institutions to close their schools.

Why send your child to a choir school?

I remember a parishioner years ago asking me to support her son's application to Saint Thomas' Choir School. He was an only child and, frankly, she was the quintessential velcro mother. I was pleasantly surprised that they were keen on the residential choir school at Saint Thomas Church in New York City. It was a good solution

I am assuming that your school is well-known within your local community. But what about beyond that community? Are you visible to families looking for a school like yours? How will they know that your school fits their specific requirements? Well, there are several things you can do to reach that critical pool of families and potential students.

The Invisible Stuff

SEO or Search Engine Optimization is a mystery to the uninitiated. It is one of those arcane sciences that webmasters everywhere must be aware of. Unfortunately, mentioning SEO for the rest of us prompts most of us to start reading emails and texting friends. It's all so technical. The truth is that good SEO can enhance your marketing efforts. It can make your school more visible to the audience which you are trying to reach. Weak or non-existent SEO will bury your site so that it is practically invisible. So, ignore SEO at your peril. At the least, get your arms around the basics so that you can supervise your web management and design team authoritatively.

This video explains what SEO is.

Some background

What is Search Engine Optimization? In its simplest terms, SEO is ensuring that your site's meta tags and content are optimized so parents and students can find your site easily when they type specific words into a search engine. For example, if you ask Google to show results

5 Mistakes Parents Make When Choosing A Private School

Choosing the right private school for your child is a lengthy process. I want you to achieve the success that you deserve without making these common mistakes other parents have made.

1. Choosing a school that is not a good fit

You know your child better than anybody. Never forget that as you begin the processof choosing a school for your child. As you look at school websites, don't be distracted by those beautiful, professionally-produced presentations. Schools will show you what they want you to see. That's not a bad thing; however, those websites may not necessarily address your specific needs and requirements. Many times, while researching schools, you will receive false positives. It's hard not to be impressed by beautiful photos of a campus and its buildings, particularly if it is an older school with impressive grounds and architecture. But don't let cosmetics take your attention away from what is truly important, namely, the curriculum, the sports programs, and the extracurricular activities. Always ask yourself, "How does School X blend these three important components so my child will benefit from attending this school?"

As Geri Coleman Tucker wisely observes in 5 Mistakes Parents Make When Picking a School, "Sure, you want to pick a school that is clean and attractive, with all the newest technology. But remember that looks aren’t everything. Some schools might not have the latest and greatest equipment. But they

The Tax Cuts and Jobs Act of 2017 made many changes which impact charities and not-for-profit organizations such as private schools. Large private schools have expert tax advice at their disposal, as well they should. However, small private schools may not have a fulltime accountant on their staff. The point of this article is to encourage the administrators and trustees of small schools to discuss The Tax Cuts and Jobs Act of 2017 with tax and legal professionals at their earliest opportunity. These small schools need to understand what impact the new tax code has on their operations.

Here then are five items which I offer as talking points for your discussions.

1. The Impact On Charitable Giving

The Tax Cuts and Jobs Act – What Nonprofits Need to Know by Sandra Cyr in Philanthropy Journal News offers some insight into how the Tax Act might impact charitable giving. I use the verb "might" advisedly, because it is too soon as of this writing in July 2018 to know what the real impact on charitable giving will be. We will have a better idea about that in the spring of 2019. In the meantime, I suggest that you discuss giving with your board and try to develop a realistic plan. Don't assume that giving will stay the way it has been. Assume that it will change and be prepared for that change.

2.