Visiting Schools: Open House, Shadow, Overnight or Tour?

Introduction

SEO or Search Engine Optimization is a mystery to the uninitiated. It is one of those arcane sciences that webmasters everywhere have to be aware of. Unfortunately, the mention of SEO for the rest of us prompts most of us to start reading emails and texting friends. It's all so technical. The truth is that good SEO can enhance your marketing efforts. It can make your school more visible to the audience which you are trying to reach. Poor or non-existent SEO will bury your site so that it is practically invisible. So, ignore SEO at your own peril. At the least get your arms around the basics so that you can supervise your web management and design team authoritatively.

Basics

What is Search Engine Optimization? In its simplest terms, SEO is making sure that your site's meta tags and content are optimized so that parents and students can find your site easily when they type specific words into a search engine. For example, if you ask Google to show results for the words "private schools", it will oblige millions of sites that have something to do with "private schools". But be more specific and ask Google to find you private schools in Raleigh, North Carolina, for example, and instantly your search results will narrow and be more focused. That's the point of SEO. To make your Web site more visible.

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The Safety Factor

As you well know, there are several reasons why you are considering private school for your child. Her safety is on your list, albeit somewhere below other considerations such as the academics, athletics, and extracurricular activities when you first start thinking about schools. Safety is not usually an issue in private schools. Indeed, school violence is not often found in private schools. In fact, the only examples of which I am aware in recent years consist of a few scattered incidents of hazing and cyber-bullying. I won't scare you with examples of school violence in public schools. You see and read about these incidents every day, both at home and abroad. Instead, let's explore some of the reasons and factors that make private schools safe places for your child. You can check that box on your list of questions about private schools.

Discipline Codes

One of the most important reasons why private schools tend to be safe places for your children is because they all have discipline codes. These discipline codes are enforceable and, indeed, are enforced simply because you and your child entered into a legal contract with the school when you agreed to send your child to the school. As a result, when a student violates the code, there will be consequences, including expulsion. In a public school, students have constitutional rights. In a public school, due process must be followed before serious disciplinary consequences occur. That due process can take weeks

For many reasons it can be more difficult to get your child into a preschool or kindergarten than into a prep school. Especially if you live in a major city like New York or Chicago. Read The Truth About Preschool Admissions by Jacoba Urist in The Huffington Post to get an idea of what you are up against. Getting your child into preschool is not quite the same as walking into Bergdorf's and purchasing an expensive item of apparel. Your money and your accomplishments take a back seat to your child and her abilities and accomplishments. Preschools look at your child first. Then they will give you the once over.

If you live in an area where places in the local preschools are not as difficult to come by, count your lucky stars. In any case here's an overview of the process.

Getting Started

Much depends on the area in which you live. Major metropolitan areas seem to have the fewest preschool places. How do you make sure your child will get into a school? You start the process as soon as you can and you go through the admissions process at at least three schools, five if you can manage it. In those highly competitive markets getting into a preschool, any preschool is almost as dicey as drawing lots. So cover your bases by applying to more than one school, preferably three. Applying to five schools couldn't hurt. Listen to Joanna Port's preschool admission tips.

Finding a job - any job - is difficult for everybody in today's job market, private school teachers and administrators included. One way to get your resume noticed, perhaps even read in detail, is by creating value. Here's how.

Why You Need to Project Value

Private schools have historically valued staff who are well-credentialed, enthusiastic and flexible. The reason why stems from the reality that private schools have only as many staff as they need. No more. What that means is that when there are gaps in the team, for whatever reason, the school needs somebody to fill that gap competently and cheerfully. On the fly.

Indications of Value

Credentials

Start with your credentials. Make certain that your academic qualifications align with the school's stated requirements as well as offer an additional specialty or two. For example, if you have a Masters degree in French language and literature and are applying for the school's French teacher position, it won't hurt to be proficient in Spanish or Portuguese, or Italian as well. Chinese would be even better. The point is that offering just a little more will give you an edge when the school begins to review the applications in depth.

If it has been several years since you completed your formal graduate studies, be sure to include some recent courses, workshops, and seminars that you have attended. It is important to show your prospective employer that you have not stopped learning. Make sure that there is no