What is Really Important in Choosing a School?

I can just hear you thinking to yourself: "Why on earth would I need a rebranding?" Signs that you might need a rebranding include the reality that you are invisible to prospective employers and, almost as bad, your credentials have begun to look kind of 2000-ish. Rebranding. Makeover. Facelift. Call it whatever you wish. But it all amounts to the same thing. Or does it? Rebranding, you see, is intrinsically much more focused than a simple makeover or a facelift. Let's see what is involved.

What is rebranding?

Rebranding sounds like something Proctor and Gamble might do with a tired soap brand. The product does a great job, but it has lost the appeal it once had in the marketplace. Are you beginning to see how this might have some relevance to a private school teacher? Rebranding yourself as a dynamic teacher with vision, expertise in her subject and the skills to create excitement in the classroom will push your candidacy for the position you want to the front of the pack. Or you can leave things as they were. The choice is yours.

Remember: it is a fiercely competitive job market in the second decade of the 21st century. Schools have hundreds of highly qualified and experienced candidates from which to choose. Why should they look at you? They should look at you because the rebranded you seems fresh, relevant, and perfect for position they have open.

Who is a candidate for rebranding?

Unless you have an

What's the Difference Between a Letter of Interest and a Cover Letter?

Depending on the instructions you read on a private school's employment page, you may be directed to send a letter of interest or a cover letter.

• While most businesses use online application forms with automated responses, most private schools still use analog cover letters as part of their employment application processes.
• Successful private schools want to identify exceptional candidates through a comprehensive, hands-on evaluation of their academic credentials and their teaching abilities.
• They also expect a strong commitment to extracurricular leadership, ensuring a new teacher brings both classroom excellence and enrichment expertise.

The ideal teacher demonstrates not only subject mastery and pedagogical skills but also shows enthusiasm for coaching sports or leading an extracurricular activity.

• Some people think a letter of interest is the same as a cover letter.
• However, they are not the same.
• What, then, exactly, is the difference between these two letters, and how do you compose them?

Canva generated this photo of a teacher writing a cover letter.

What is a letter of interest?

Strictly speaking, you compose and send a letter of interest when a prospective employer requests you do so.

• In the sense that a letter of interest is a letter written to accompany your resume and other required documentation,
• it functions almost the same as a cover letter.
• But there is a major difference.
• The

Are You the Right Person for Our Job?/

In this article, I will assume the role of the school that is advertising a position.

• I want you to see and understand what goes on behind the scenes as applications come in online, via email or snail mail.
• With that knowledge, I know that you will take the extra time and care necessary to submit the kind of application that will make the first cut.
• After all, you need to make it to the interview stage.
• Otherwise, all bets are off.
• I will present the school and its thinking. I will follow that with my editorial comments and advice.

Canva generated this picture of a teacher looking at a school website.

The School: When we advertise a position, we expect to receive hundreds of applications and resumes.

• Some of these are from people whom we know; however, most of the applications are from people we do not know.
• Tell me now, why should I look at your resume?
• Here are some reasons why your application will go onto the "Review" pile.

1. You presented your application in the format that we specified.

School: Following instructions is a trait most employers value. As a result, a simple thing like following the instructions on how to apply for the job opening at our school speaks well of you. We use a standardized application form at our school in order to comply

"How do they teach?" is a question that you need to ask as you evaluate schools on your shortlist. This question has been on your mind ever since you began considering sending your child to private school. While it certainly is relevant at almost any stage of the school selection process, it becomes critically important now that you are circling around those final few schools on your list. Be sure to have the question answered. You can do this by asking the admissions staff how the teaching is done at their school. They are accustomed to answering the question and will provide a detailed explanation for you. Furthermore, I do recommend that you ask the identical question at each school you visit. Then you will be able to compare apples to apples, having asked the same question at each school.

Whether you are looking at your options for preschool, primary school, middle school or high school, how the teachers teach is just as important as what they teach. As you review each school's curriculum, familiarize yourself with how that curriculum is taught. Make sure that everything matches your requirements and expectations.

Laying the Groundwork for an Education

Let's look at three areas of concern that we as parents have faced outside the classroom as we raised our children. From infancy, we have had control of what we are taught. We have shaped our child's thinking up to the point where she went off to preschool and kindergarten. In